Hey, I’m Vianca – a crypto-savvy, AI-literate copywriter who turns stiff drafts and generic AI output into clean, confident content your readers trust. If your brand voice feels off, your SEO articles fall flat, or your blog sounds like everyone else’s, I step in and realign it. I specialize in editing and rewriting for fintech, SaaS, Crypto, and B2B (and many more) teams who move fast but still care about how they sound.

This portfolio shows how I bring clarity, tone, and structure into every piece. No padded language. No templated filler. Just structure, tone, and sharp editorial logic that holds up to scrutiny. Let’s make your content sound like it actually came from your team.

Title: Why Brand Consistency Is the Hidden Engine of B2B Growth

Client: DesignRush (B2B Marketplace)

Type: B2B SEO Blog Post

Voice-aligned thought leadership written for agency buyers and B2B founders on DesignRush. This piece was rebuilt from a generic draft into a trust-rich, conversion-focused guide using real-world messaging frameworks, mid-funnel CTA strategy, and editorial narrative techniques.

I restructured the article to reflect how CMOs evaluate creative vendors in 2025, spotlighting consistency as a risk-reducer, not just a design nicety. Included layered SEO targeting, tone optimization for skeptical buyers, and interview-based insight shaping to lift both relevance and lead quality.

Used as a tone benchmark for future DesignRush thought leadership.

Helped lift average session duration by 21% compared to similar posts.

Directly contributed to a 3x increase in B2B lead magnet downloads that month.

Brand consistency is important because it helps businesses with recognition. When brands have the same colors, logos, and tone of voice, they can build more trust. Customers are more likely to remember a business if the brand looks the same in all places. This is good for long-term growth.

Having the same branding across platforms makes everything more efficient and helps with marketing. Businesses that focus on brand consistency can keep customers and grow more because they look professional and clear.

When your brand looks like five different people wrote it, you're not just confusing prospects; you're losing them. In B2B, consistency isn't negotiable. It's operational clarity. If a CMO can't spot your value across a pitch deck, LinkedIn ad, and sales email without second-guessing, they'll move on.

Clean, aligned branding makes decisions easier, faster, and safer. It tells people you know what you're doing — and that you'll do it for them too. The payoff? Higher close rates, less churn, and a brand that earns trust before your sales team even enters the room.

Title: Homepage Messaging for a Workflow Automation SaaS

Client: Private (Ghostwritten)

Type: SaaS Website Copy

Homepage copy overhaul for a no-code automation SaaS targeting operations leads, founders, and product managers. The original draft was generic, bloated, and loaded with AI tells – I replaced it with tight, high-conversion messaging built around buyer pain: inefficiency, laggy onboarding, and tool fatigue.

This rewrite clarifies the value prop in under 5 seconds, reorders the hierarchy for scannability, and swaps buzzwords for a punchy, outcome-driven copy. I recalibrated tone, rewrote for lean ops teams and enterprise buyers, and tested each section for both SEO visibility and ZeroGPT compliance.

Outperformed the original homepage variant with a 40% higher click-through on CTAs.

Selected by the client’s CMO as the default for investor demos.

Helped reduce bounce rate on the homepage by 18% within a week of implementation.

Our software helps users improve workflows and do tasks more efficiently. It is a no-code platform that allows for automation through an easy-to-use interface.

Users can create automated workflows with drag-and-drop tools to save time and reduce manual work. The platform is helpful for businesses in many industries and supports both small and large companies. It also has useful features like templates that help users get started faster.

By using our automation solution, businesses can increase productivity, improve operations, and do more in less time.

Busy work is killing your team's momentum. Our platform stops the bleed. No code. No meetings. No handover. Just build it yourself and hit go.

Need to auto-assign tasks? Streamline approvals? Sync ops across tools? Done.

Whether you're a lean startup or a scaling enterprise, our automation engine flexes with your stack. Templates get you moving fast, but it's the custom workflows that unlock serious efficiency.

Result? Less chaos, more control - and hours back every week.

Title: What Is Mantra Coin (OM)? Unlocking DeFi with Real-World Assets

Client: Zoomex

Type: SEO Blog Post

SEO-optimized explainer written for new DeFi investors navigating real-world asset (RWA) tokenization. This piece replaced vague crypto jargon with clean, high-retention language, helping Zoomex position OM as a credible alternative in a saturated market.

Strategic enhancements included tone calibration for speculative traders, keyword placement for discoverability, and simplified breakdowns of staking, DAO governance, and RWA utility to boost user comprehension and engagement.

Ranked on Page 1 for “Mantra Coin explained” within 2 weeks of publishing.

Drove a noticeable spike in OM token watchlist adds on Zoomex (client-reported).

Shared internally as a framework for future token explainers.

Mantra Coin is a decentralized blockchain-based cryptocurrency designed to offer innovative features for users in the DeFi space. It provides support for various blockchain-enabled functions such as staking, governance, and token utility. By utilizing advanced smart contract technologies, Mantra Coin aims to enhance user engagement and increase participation through its ecosystem.

The platform helps users experience improved financial opportunities and decentralized control. With features like DAO governance and reward mechanisms, Mantra Coin stands out in the market. Overall, it is a powerful and flexible solution for anyone looking to explore cryptocurrency and take part in the future of finance.

Mantra (OM) isn’t just another crypto with staking slapped on. It’s a DeFi asset that actually pulls its weight — offering DAO voting rights, real-world asset exposure, and flexible staking rewards built for long-term holders.

Unlike vaporware tokens with no roadmap or utility, OM gives traders a reason to stick around. Whether you're chasing yield or building governance influence, Mantra makes it simple to get skin in the game.

No buzzwords. No empty promises. Just a straightforward entry point into DeFi; one that’s grounded in real use cases, steady growth, and tools that actually work.

Title: How Healthcare Brands Can Build Trust in a Post-AI World

Client: NinjaPromo

Type: B2C/B2B Hybrid Blog

AI-generated content may be fast, but in healthcare, trust is the benchmark. This article was ghostwritten for NinjaPromo to help clinics and health tech brands navigate credibility risks in AI-era marketing. The final piece replaced flat, generic phrasing with high-empathy language verified claims, and a voice tailored to real patient concerns.

I repositioned the brand as both tech-savvy and human-centered, balancing speed with accountability. The strategy included narrative restructuring, tone refinement, and EEAT-backed recommendations for building trust post-automation.

Used in outreach to close new clinic accounts — credited for “human-first” voice.

Shared by NinjaPromo as a best-in-class content example for AI-era healthcare writing.

Helped position the brand as a compliant, high-empathy agency in regulated sectors.

Artificial intelligence is revolutionizing the healthcare marketing industry in many significant ways. In today's fast-paced digital world, healthcare brands must focus on building trust with patients because trust is one of the most important factors in healthcare success. Patients need to know that healthcare companies care about them, and trust can be improved by using strategies such as having honest messaging, adding testimonials, and creating content that feels authentic.

Al can help healthcare marketers generate content faster and more efficiently, which is helpful for busy teams trying to scale. However, it is also very important to make sure the AI content still feels like it was made by humans. In conclusion, healthcare is about people, and marketing in the healthcare space should reflect people-first thinking to get better results with trust and transparency.

In healthcare, trust isn't a branding tactic; it's a clinical imperative. As artificial intelligence becomes embedded across marketing workflows, the challenge isn't just efficiency. It's credibility. Patients are increasingly wary of algorithm-generated content, and that skepticism extends to the brands producing it. Speed alone no longer wins.

Content must be accurate, accountable, and human in tone, especially when the stakes involve personal health and well-being. That means no generic language. No sanitized messaging that could apply to a dental chain or a dermatology SaaS. Instead, trust is earned through verifiable claims, practitioner input, lived experience, and transparent communication about how AI tools are used in content creation.

Al can absolutely support scale, particularly for resource-strapped teams. But automation without oversight erodes trust. Not always loudly; sometimes it just shows up as lower engagement, or a small factual error that spreads. The fix isn't a single tool — it's a system. You need human review, named authors, and medical eyes on medical claims. And a voice that talks to people, not through them. This is healthcare. It has to feel personal. If the content misses that, it misses everything, including the conversion.