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Maria Ledentsova's avatar
Maria Ledentsova
Berlin, Germany
Digital Marketer with strong personal branding expertise.
$1k+
Earned
1x
Hired
5.0
Rating
15
Followers
Digital Marketer with strong personal branding expertise.
Cover image for Transforming LinkedIn into magier's Growth Channel
Transforming LinkedIn into magier's Growth Channel
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Cover image for Marketing Mondays with Maria Podcast
Marketing Mondays with Maria Podcast
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Cover image for Bringing Marketers Together — One Notion Event at a Time
Bringing Marketers Together — One Notion Event at a Time
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34
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LinkedIn(1)
Vladimir Malik's avatar
Vladimir Malik
Berlin, Germany
Independent Research & Business Opportunity Screening
New to Contra
Independent Research & Business Opportunity Screening
Cover image for Competitive & Customer Research Understanding a
Competitive & Customer Research Understanding a market requires more than knowing who the competitors are. The more useful question is: Why do customers choose one option over another — and where is there still room to compete? Competitive and customer research can help connect these two sides of the market. I typically examine: • competitive landscape and positioning • products, services and value propositions • pricing and commercial signals where publicly available • customer reviews and recurring pain points • demand signals and buying behavior • gaps between what competitors offer and what customers appear to need The objective is not simply to build a list of competitors. It is to understand how the market actually works — where companies are similar, where they are differentiated, what customers value, and where potential opportunities or risks may exist. Good competitive research describes the market. Better research helps you decide what to do with that information.
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Cover image for Before investing heavily in a
Before investing heavily in a new market, product, or business opportunity, there is a simpler question worth answering first: Does the opportunity deserve deeper investigation? A focused screening can help separate promising signals from assumptions before significant time and money are committed. I typically look at several layers: • market structure and current trends • competitive environment • customer and demand signals • positioning and business model • key dependencies and potential risks • evidence supporting — or challenging — the original hypothesis The goal is not to produce a massive report. It is to create a compact, evidence-based picture of what appears to be true, what remains uncertain, and what should be investigated next. Sometimes the most valuable research is not the research that tells you where to invest more. It is the research that tells you where not to.
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Cover image for We Know Where to Sell.
We Know Where to Sell. But How Do We Decide What to Sell? Amazon, Shopify, eBay — the infrastructure for selling online is already there. But choosing the right product is a different challenge. A promising trend doesn't necessarily mean a profitable opportunity. Strong demand doesn't guarantee room for another seller. And finding a supplier doesn't mean finding one you can build a reliable business around. That's why we approach e-commerce research through three practical questions: 1. Can the product actually be sourced? Identifying credible suppliers, examining fulfillment options, shipping conditions, returns, and operational constraints. 2. Is there a real market opportunity? Researching demand signals, competitors, pricing, customer needs, and possible market positioning. 3. Does the opportunity survive independent validation? Challenging the original assumptions, identifying weaknesses, and separating supported conclusions from unanswered questions. The goal isn't to produce another list of trending products. It's to help entrepreneurs make better decisions before committing significant time, money, and resources. Sometimes research confirms an opportunity. Sometimes it reveals a better direction. And sometimes the most valuable outcome is knowing when not to proceed. Good research doesn't eliminate uncertainty. It helps you decide which opportunities deserve the next step.
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Cover image for Independent validation of a product
Independent validation of a product opportunity already identified as potentially promising for the US e-commerce market. The research provided a second, independent assessment of water bottle crossbody bags to test whether the available evidence supported moving forward with the opportunity. The analysis revisited demand signals, competition, pricing and positioning, customer sentiment, differentiation opportunities, and key assumptions behind the product thesis. Particular attention was given to contradictory evidence, potential risks, and uncertainties that could weaken the initial case. The final output provided an independent assessment of what the evidence supported, what remained uncertain, and whether the opportunity appeared strong enough to justify further testing and investment. Research focus: US market · Water bottle crossbody bags · Independent validation · Demand · Competition · Customer signals · Risks & uncertainties
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22
LinkedIn(2)
Juan Hassan's avatar
Juan Hassan
Berlin, Germany
Young Pro: Social Media & Design Expertise
Young Pro: Social Media & Design Expertise
Cover image for Overseas Ship Suppliers Corporation
Overseas Ship Suppliers Corporation
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23
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Cargo Flow Services
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24
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Extra: Past Work
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29
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Nava Maman's avatar
Nava Maman
Berlin, Germany
Lead Gen & ABM Expert 🚀
Lead Gen & ABM Expert 🚀
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ABM Project
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6
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My Resume
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10
Cover image for Maximizing Marketing Operations Efficiency
Maximizing Marketing Operations Efficiency
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19
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Carolina Poll's avatar
Carolina Poll
14542 Werder, Germany
Design the Experience. Deliver the Outcome.
6
Followers
Design the Experience. Deliver the Outcome.
Cover image for This year, I wrote 48 posts on Substack, 200 on Linkedin, re...
This year, I wrote 48 posts on Substack, 200 on Linkedin, reached readers in 66 countries, and had over 300k impressions across platforms. None of it was overnight. All of it was slow and steady. I just published a full breakdown of my first year writing online — including analytics, mistakes, and patterns. https://open.substack.com/pub/carolinapoll/p/a-year-of-writing-in-public-what?r=3b1q9&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Cover image for Goal Planning Pro Edition Miro template A
Goal Planning Pro Edition Miro template A complete quarterly planning system for product teams, built inside a single Miro board. Plan your objectives, track progress through the quarter, run a structured retrospective, and close the quarter with AI-generated reports and slides. Everything your team needs, in one place, built to use again every quarter. Includes a 7-step planning workshop, a full OKR tracking table, a retrospective workshop, six Miro AI Flows, and pre-filled demo content so you can see exactly how a completed quarter looks before you run your first one. Demoed live at Miro Canvas London 2026.
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Cover image for Last Sunday, my daughter got
Last Sunday, my daughter got sick. During her nap, I built something I've needed for two years. Every time she gets a fever, we do the same thing: Open a shared Notes app Title it something like "here we go again" And start logging temperature readings and medicine. If you've ever had to alternate paracetamol and ibuprofen every 4 hours while sleep-deprived, you know the fear of mixing things up. So I turned our little shared notes into an app. Little Fever is a gentle fever tracker for (tired) parents. Log temperatures. Log medicine. See the trend. Know when the next dose is possible. Shareable between caregivers. Nothing more than what you need at 2am. It's live at https://lnkd.in/dXdz7Ghz (https://lnkd.in/dXdz7Ghz)Built by a mother and a designer who had never shipped her own product before. 💜
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Cover image for I'm launching my new newsletter
I'm launching my new newsletter today. Join 100+ founders and designers to get weekly: - Short, practical notes on UX and product strategy (no fluff) - Frameworks for clarity and alignment - Early access to tools I use with clients And get access to my Signal Prioritisation jam Miro template. https://www.carolpoll.design/notes-by-carol
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LinkedIn(1)