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Before investing heavily in a new market, product, or business opportunity, there is a simpler question worth answering first:
Does the opportunity deserve deeper investigation?
A focused screening can help separate promising signals from assumptions before significant time and money are committed.
I typically look at several layers:
• market structure and current trends
• competitive environment
• customer and demand signals
• positioning and business model
• key dependencies and potential risks
• evidence supporting — or challenging — the original hypothesis
The goal is not to produce a massive report.
It is to create a compact, evidence-based picture of what appears to be true, what remains uncertain, and what should be investigated next.
Sometimes the most valuable research is not the research that tells you where to invest more.
It is the research that tells you where not to.
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Connect with clients, get discovered, and run your business 100% commission-free
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BEFORE it shows your post to a single STRANGER.
And most headlines tell it nothing.
The system is called 360Brew.
It doesn't just read your post.
It reads your profile, your last posts,
and the reader's history.
Then it asks one question:
"Who is this person an expert for?"
No clear answer?
No stranger reach.
That matters more than ever.
Per 2026 algorithm studies, only ~31%
of a LinkedIn feed comes from people you follow.
The other ~69% is interest-based.
Strangers. Your future clients.
Two more numbers worth knowing:
→ 8 on-topic posts out of 10 beat 6 out of 10
by roughly 30% in reach.
→ Your profile now counts as proof.
If your headline says "Helping people grow,"
the AI can't place you anywhere.
So posting more won't save you.
→ Rewrite your headline:
"I help [who] get [result]."
→ Make your About and banner say the same thing.
→ Keep 8 of every 10 posts on that one problem.
(Yes, it feels boring.
Boring is how the AI learns you.)
Being known for one thing
beats being liked for ten.
Paste your headline in the comments.
I'll tell you what LinkedIn probably thinks you do.
speculative marketing campaign ideas have been HITTING me lately. which would you rather see first? (first of two, we're gonna bracket vote these down.)
happy to answer any questions or hear any takes you might have below!
3 voted
38%
5 voted
62%
8 votes
Closed
Jurie, an AI product, needed to reach Complaints Directors at large companies worldwide. I handled the prospect research, email verification, country-based list segmentation, and cold email campaign setup.
My approach:
Used LinkedIn Sales Navigator, ZoomInfo, and Apollo to research large companies and identify relevant Complaints Directors.
Verified business email addresses with NeverBounce.
Organized the contact lists by country to support targeted outreach.
Configured the sending domain’s DNS records and connected the email accounts to Smartlead.
Built and launched country-specific cold email campaigns using the researched lists.
Project delivery:
A verified prospect database organized by country, along with the domain and email setup needed to launch the Smartlead campaigns.
Tools used:
LinkedIn Sales Navigator, ZoomInfo, Apollo, NeverBounce, and Smartlead.
