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We Know Where to Sell. But How Do We Decide What to Sell?
Amazon, Shopify, eBay — the infrastructure for selling online is already there.
But choosing the right product is a different challenge.
A promising trend doesn't necessarily mean a profitable opportunity. Strong demand doesn't guarantee room for another seller. And finding a supplier doesn't mean finding one you can build a reliable business around.
That's why we approach e-commerce research through three practical questions:
1. Can the product actually be sourced?
Identifying credible suppliers, examining fulfillment options, shipping conditions, returns, and operational constraints.
2. Is there a real market opportunity?
Researching demand signals, competitors, pricing, customer needs, and possible market positioning.
3. Does the opportunity survive independent validation?
Challenging the original assumptions, identifying weaknesses, and separating supported conclusions from unanswered questions.
The goal isn't to produce another list of trending products.
It's to help entrepreneurs make better decisions before committing significant time, money, and resources.
Sometimes research confirms an opportunity. Sometimes it reveals a better direction. And sometimes the most valuable outcome is knowing when not to proceed.
Good research doesn't eliminate uncertainty. It helps you decide which opportunities deserve the next step.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?
#Shopify #ShopifyDesign #ShopifyCRO #EcommerceDesign #UIDesign #UXDesign #ConversionOptimization
This is amazing. I would love to see more of your designs
A beautiful Shopify store is great. But does it make people want to shop?
Take a look at my latest e-commerce design project for Amora Renae, a luxury hair extension brand.
I wanted the experience to feel as premium as the products themselves.
From the bold pink hero section and elegant product collections to the detailed product pages and responsive layouts, every design decision was made to bring the brand's identity to life while keeping the shopping journey intuitive.
But here's where I need your honest opinion:
If you were the customer visiting this store for the first time, what would catch your attention first?
The homepage and overall visual identity 🎨
The product presentation and collections 🛍️
The product page experience
The mobile shopping experience 📱
And for the designers here, what would you improve?
I genuinely want to hear different perspectives. Let's talk design, user experience, and what makes an online store memorable.
#Shopify #EcommerceDesign #WebDesign #UIDesign #UXDesign
Love the creativity behind this. The visual identity feels consistent and well thought out.
