Social Proof Email Design for Yoga Wear Brand
SOMA is a concept project: a social proof email designed for a fictional yoga wear brand. The goal was to turn customer reviews into a clear path to purchase.
WHAT I CREATED
• A clean, on-brand email layout designed in Figma
• A welcome offer banner and a strong trust-building headline
• Four customer reviews, each paired with a product image and its own button
• A consistent palette and typography that fit the brand's calm, natural identity
• A complete footer with social links and unsubscribe
MY APPROACH
Each section has one job. The headline builds trust, the reviews show real-use benefits, and each button leads to the product being praised. The alternating image layout keeps the email easy to scan.
This is a self-directed design concept, not a live client campaign. The reviews are fictional. The layout is designed to be built in Klaviyo for Shopify stores.
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BOTANICA – Klaviyo Flow Architecture & Smart Segmentation
While high-converting email design attracts subscribers, the underlying backend logic is what actually drives automated revenue. This case study highlights the strategy and technical setup built for BOTANICA.
WHAT I DESIGNED & CONFIGURATED:
Conditional Splits & Routing: Segmenting initial flows based on purchase history (buyers vs. non-buyers) to deliver hyper-relevant messaging.
Smart Personalization: Dynamic tags (First name OR friend) and dynamic content blocks to boost open rates and retention.
Time Delays & Frequency Capping: Optimizing touchpoints so subscribers aren't spammed while going through parallel flows.
Core Segments Built: Engaged 30/60/90 days, VIP Customers, Lapsed Buyers, and Unengaged Cleanup.
THE STRATEGIC APPROACH:
Rather than sending a single generic email, each flow is mapped out using logical branching to ensure every recipient gets the exact message suited to their stage in the customer lifecycle.
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BOTANICA – Klaviyo E-commerce Email System
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