BOTANICA – Klaviyo E-commerce Email System

BOTANICA is a portfolio project showcasing my approach to Klaviyo email marketing and e-commerce lifecycle automation for a fictional natural skincare brand.

The goal was to design a consistent email experience across the customer journey, from welcoming new subscribers to re-engaging inactive contacts.

WHAT I CREATED • Welcome Series for new subscribers • Abandoned Cart flow to encourage shoppers to return • Post-Purchase flow to thank and support customers • Customer Winback flow to re-engage inactive customers • Audience segments based on engagement and customer activity • Branded email templates with a clean, mobile-friendly design

Each flow was planned around its purpose, messaging, timing, and customer journey. The email designs were created to reflect BOTANICA's natural skincare identity and maintain visual consistency across communications.

This self-directed project demonstrates my skills in Klaviyo flow planning, email design, and audience segmentation. It is a concept project, not a live client campaign.