Social Proof Email Design for Yoga Wear Brand
SOMA is a concept project: a social proof email designed for a fictional yoga wear brand. The goal was to turn customer reviews into a clear path to purchase.
WHAT I CREATED
• A clean, on-brand email layout designed in Figma
• A...
BOTANICA – Klaviyo Flow Architecture & Smart Segmentation
While high-converting email design attracts subscribers, the underlying backend logic is what actually drives automated revenue. This case study highlights the strategy and technical setup built for BOTANICA.
WHAT I...
