Social Proof Email Design for Yoga Wear Brand

SOMA is a concept project: a social proof email designed for a fictional yoga wear brand. The goal was to turn customer reviews into a clear path to purchase.

WHAT I CREATED • A clean, on-brand email layout designed in Figma • A welcome offer banner and a strong trust-building headline • Four customer reviews, each paired with a product image and its own button • A consistent palette and typography that fit the brand's calm, natural identity • A complete footer with social links and unsubscribe

MY APPROACH Each section has one job. The headline builds trust, the reviews show real-use benefits, and each button leads to the product being praised. The alternating image layout keeps the email easy to scan.

This is a self-directed design concept, not a live client campaign. The reviews are fictional. The layout is designed to be built in Klaviyo for Shopify stores.