When I joined magier (ex-Magic Design, rebranded in January 2025), our LinkedIn presence was basically non-existent.

Fast forward 1.5 years, and here’s what happened:

Brand account: 267 → 5,000 followers

My account (founding marketer & face of the brand): 700 → 16,000 followers + thousands of impressions every week

My colleague’s (leadership team) account: 700 → 12,000 followers + thousands of impressions every week

The founder’s account: 9,000 → 30,000 followers + thousands of impressions every week

10k+ confirmed ICP emails collected.

One of the main sources of website traffic: LinkedIn

But most importantly our revenue grew. MRR went from €58K → €130K in this time frame (1.5 years) – 124% increase.

All organic. No paid ads. Just LinkedIn, great content, and word of mouth.

We stopped treating LinkedIn like a “nice to have” and made it a core part of our growth strategy.

Here’s what I built and rolled out:

A 3x+/week content rhythm across key personal and brand accounts

A full EGC (employee-generated content) playbook with plug-and-play templates and resources. A company-wide LinkedIn guide and onboarding process for new joiners.

A lead magnet engine (value-first ICP content → form → welcome flow)

Custom LinkedIn-optimized design templates, visuals, and carousel briefs created together with our designers, ongoing marketer <> designer collaboration.

Strategic coordination and repurposing of content across all personal accounts to boost reach, growth and leads.

And once we saw results, we doubled down.

LinkedIn became our #1 source of inbound leads.

Founders, CMOs, and marketers started reaching out directly. No cold outreach. No ads spend.

✅ Over the past 10 months, 70% of all demo calls came from LinkedIn ✅ Most leads referenced our content, free templates, or brand in the first minute of the call ✅ Sharing so much free value on LinkedIn led to an insane amount of positive word of mouth. Here are a few examples:

✅ We also started a monthly newsletter to stay top of mind with email leads we were getting, even if they aren't ready to buy yet

200K+ impressions 1,200+ likes 4,000+ comments across accounts 900+ email leads Link to Post

300K+ impressions 1,000+ likes 6,000+ comments 1,000+ email signups Link to Post

For some free resources we tested different hooks/ post copy or even alternative visuals. Some resources needed to be posted a second time before they took off. But after a few tests I understood what magier's audience responds to best.

People follow people → Personal brand & employer branding = pipeline

Content needs to be useful, not performative → value > vibes

Posting consistently builds momentum → 3x/week > 1 viral post.

Only posting free resources will not lead to the strong brand we got to build. It was a mix of valuable content, resources, videos, tutorials, podcast appearances, testimonials, and more.

Employee branding works if it’s easy → give people the tools

A good freebie is a cheat code → people will share what’s useful

Don’t stop at impressions → capture leads, stay top of mind, and nurture