There was not enough pipeline generated for the following quarters and we needed to find a way to convert more of our target accounts into prospects. 

First: Increase engagement from target accounts in the campaign

Second: Book meetings with those accounts

Third: Create opportunities with those accounts

Marketing Channels:

Sales Channels:

The campaign structure was as follows:

Within 2 months, helped influence $2M in pipeline of new and existing deals

5 meetings booked within 4 weeks of launching 

$500K of closed won pipeline within 6 months of launching