The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Competitive & Customer Research
Understanding a market requires more than knowing who the competitors are.
The more useful question is:
Why do customers choose one option over another — and where is there still room to compete?
Competitive and customer research can help connect these two sides of the market.
I typically examine:
• competitive landscape and positioning
• products, services and value propositions
• pricing and commercial signals where publicly available
• customer reviews and recurring pain points
• demand signals and buying behavior
• gaps between what competitors offer and what customers appear to need
The objective is not simply to build a list of competitors.
It is to understand how the market actually works — where companies are similar, where they are differentiated, what customers value, and where potential opportunities or risks may exist.
Good competitive research describes the market.
Better research helps you decide what to do with that information.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Your business deserves more than random posts on social media.
Think about the experience someone has when they visit your Instagram page for the first time.
Do your posts look connected? Can they recognize your brand? Does your content communicate the quality and personality of your business?
Consistency doesn't mean using the same design for every post.
It means creating a visual direction that makes your brand recognizable, while giving every piece of content room to communicate something different.
For example, a skincare brand can combine:
Product showcases.
Skincare education.
Customer FAQs.
Brand storytelling.
Promotional content.
Each post serves a different purpose, but they all contribute to one recognizable brand identity.
That's the kind of intentional presentation every growing business should consider.
Your brand has a story. Make sure your social media reflects it.
This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
landing page for brands that need less noise and more decision guild for their client.
The hero looks great.