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Competitive & Customer Research
Understanding a market requires more than knowing who the competitors are.
The more useful question is:
Why do customers choose one option over another — and where is there still room to compete?
Competitive and customer research can help connect these two sides of the market.
I typically examine:
• competitive landscape and positioning
• products, services and value propositions
• pricing and commercial signals where publicly available
• customer reviews and recurring pain points
• demand signals and buying behavior
• gaps between what competitors offer and what customers appear to need
The objective is not simply to build a list of competitors.
It is to understand how the market actually works — where companies are similar, where they are differentiated, what customers value, and where potential opportunities or risks may exist.
Good competitive research describes the market.
Better research helps you decide what to do with that information.
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BEFORE it shows your post to a single STRANGER.
And most headlines tell it nothing.
The system is called 360Brew.
It doesn't just read your post.
It reads your profile, your last posts,
and the reader's history.
Then it asks one question:
"Who is this person an expert for?"
No clear answer?
No stranger reach.
That matters more than ever.
Per 2026 algorithm studies, only ~31%
of a LinkedIn feed comes from people you follow.
The other ~69% is interest-based.
Strangers. Your future clients.
Two more numbers worth knowing:
→ 8 on-topic posts out of 10 beat 6 out of 10
by roughly 30% in reach.
→ Your profile now counts as proof.
If your headline says "Helping people grow,"
the AI can't place you anywhere.
So posting more won't save you.
→ Rewrite your headline:
"I help [who] get [result]."
→ Make your About and banner say the same thing.
→ Keep 8 of every 10 posts on that one problem.
(Yes, it feels boring.
Boring is how the AI learns you.)
Being known for one thing
beats being liked for ten.
Paste your headline in the comments.
I'll tell you what LinkedIn probably thinks you do.
A product page shouldn’t make customers work to buy.
For this eCommerce PDP concept, I focused on removing the small points of friction that can quietly hurt conversions.
The experience brings the most important buying decisions together above the fold:
→ Clear product value proposition
→ Benefit-focused product visuals
→ Reviews and social proof
→ Pack/bundle selection to increase AOV
→ Subscribe & Save option for retention
→ Clear savings and pricing
→ Strong Add to Cart CTA
→ Payment trust signals
→ Shipping clarity
→ Ingredients & usage information
→ Mobile-friendly buying hierarchy
The goal wasn't simply to make the page look good.
It was to answer the questions a shopper has before buying:
What is this? Why do I need it? Can I trust it? Which option should I choose? What will it cost me?
Good eCommerce design reduces the distance between interest and purchase.
#eCommerce #Shopify #CRO #ProductDesign #UIUX #ShopifyDesign #ConversionRateOptimization
This is a really polished presentation. Nicely done!
speculative marketing campaign ideas have been HITTING me lately. which would you rather see first? (first of two, we're gonna bracket vote these down.)
happy to answer any questions or hear any takes you might have below!
3 voted
38%
5 voted
62%
8 votes
Closed
