The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
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Hi Community!
I’m feeling inspired to share some work that is personal to me.
This work is not necessarily a big-lavish project for a ground-breaking tech solution - but a way of communicating my love for textile art and culture through my multi-disciplinary approach to my work.
We’re always more than what our career title suggests, *insert Sylvia Plath fig-tree* and sometimes it’s freeing to embrace that, rather than being rigid in that definition. 🧠
I’ve shared across some of my projects below, and would love to see more of how we weave our passions into our work.
Finding a way to align our professional skills and our hobbies is often the most rewarding endeavour. 🌸
writing: https://bit.ly/4oYCYc1
reels: https://bit.ly/3Xj46q4
sewing community: https://bit.ly/48AIN9R
Made a sample edit for Jesse Enkamp using Adobe After Effects!
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8th of August, 2023 - FNAF's 9th Anniversary.
We, a team of 3D animators, worked together to produce this collab! I hosted the project, produced the brief, and directed the animators to ensure the story was being followed - in addition to animating my part in the project!
Check it out on my YT: https://youtu.be/LBIDAHEmdPM?si=Ov_OTb5WZ7v_A9pD
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A couple months ago, I made this render for fun!
A little crossover between FNAF x JJK!
I loved posing the characters and adding the effects haha
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I made a website explainer video for an online data removal company!
The goal for this project was to boost the company's online engagement and social media presence by creating a walkthrough of one of their services.