Creative Direction & Product Development for Elm Rd.
Miguel Angel Martinez
Elm Rd. Artisan Home Fragrance
Botanical Alchemy For Conscious Living
Elm Rd. home fragrances are crafted in England using the finest pure essential oils. All formulas are 100% natural, vegan, and cruelty-free, designed to connect you to emotions that soothe the mind, heart, and soul through the power of scent.
At the heart of Elm Rd. are the principles of craftsmanship, quality, and circularity. Every design decision embodies the ethos of Reuse, Reduce, and Recycle, from the thoughtfully designed glass vessels to our innovative plantable packaging, which was proudly featured in Packaged for Life: Scent by Viction:ary.
As the founder and Creative Director of Elm Rd. (2018–2023),
I transformed this passion project into an internationally recognised brand, stocked by renowned retailers such as Selfridges and Heal’s in London, IT in Hong Kong, and Store Marais in Taiwan.
Packaging and Label Design
Innovative Plantable Seeded Packaging
Packaging Feature in Viction:ary Publication
Product Photography Art Direction
Online Experience and E-commerce Website
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Posted Nov 6, 2024
Creative Direction and product development for an internationally stocked home fragrance brand, featured in Selfridges, Heal’s, IT Hong Kong, and Marais Taiwan.
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