Ally Viamalama came to us with a challenge: How could we elevate her personal brand and create a vibrant, interactive universe for her thriving community of over 250K followers? We brought her vision to life by crafting a universe that merges the iconic 90s and Y2K valley-girl aesthetic with meaningful conversations about creating a better future for our planet. A collaborative space that blends playfulness and authenticity while addressing serious topics like sustainability, ethics, and the impact of fast fashion. Our concept, "Like, Totally Sustainable," draws inspiration from cult classics like Legally Blonde, Mean Girls, and Clueless to create a bold and authentic visual language uniquely tailored to Ally's personal brand and aesthetic. Designed to resonate with Gen Z and millennial women, the initiative proves that style and ethics can go hand in hand, inspiring sustainable living with creativity and individuality.

https://www.viamalama.com/