AI is transforming business operations, yet it often feels overwhelming and disconnected from the people it is meant to support. Swell needed an identity that captures both the power of AI and its human-first approach, guiding clients through seamless AI adoption. The concept "connect to the AI momentum" became the foundation of the brand, symbolising the synergy between human expertise and AI-driven efficiency. This connection comes to life in the visual identity through layered wave graphics, representing the seamless collaboration between human and AI. Dynamic visuals, paired with a colour palette that balances technological precision with warmth, create a brand that is forward-thinking, technical and approachable. A brand that does not just talk about the future of AI in marketing, it moves with it.

Swell AI, London https://swell-ai.co.uk/ 2025