OMBAI Visual Identity and Social Media Strategy

OMBAI is a furniture and décor brand located in Dubai. Solid wood specialists, our furniture is handcrafted in Indonesia by passionate artisans, using sustainably-sourced materials of the greatest quality.

I wanted to tap into the heritage aspect of the brand, emphasising the tactile elements and the cultural influence that is carved into each piece of furniture. The design was an homage to cultural customs, the importance of process and one-ness with nature.

These images infused the brand's strong visual identity, in order to separate it from its competitors.

I mapped out the visual identity in a grid feed to convey the overall vision I had for the social media presence.

I wanted to use the stories to convey the brand's story and cultural identity.

With homage to Bali - a deeply spiritual and connected island that intertwines lifestyle with nature, it was important to showcase this to the audience. Ombai isn't just furniture - it's a lifestyle.

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