Following the success of their Beat the Sachet campaign, REUSE Foundation planned to launch and showcase their new Sponsor a Village campaign.
The campaign started in a local community in Maharashtra, India, training and employing local women to deliver household refill products to the local village.
💡 I helped communicate their mission to new audiences through creating and editing reels for their social media strategy.
The Sachet Economy Reel
Welcome to the Sponsor A Village Campaign
These reels aim to showcase:
The issues caused by the 'Sachet Economy.'
The reality that plastic recycling was a deception and has not been the answer to dealing with plastic waste.
The power of refill systems as a response to tackling plastic use in rural India.
The ambition of the 'Sponsor A Village campaign' and its launch in 2026.
A charity tackling the challenges of plastic waste in rural India.
I created and edited social media reels for REUSE Foundation's 'Sponsor A Village' Campaign.