Social Media Revamp for Escape the City
Amanpreet Bhamra
Escape the City
MISSION: We're on a mission to help 1 million people do work that matters to them and the world.
I revamped Escape the City's social media with a cohesive and modern visual strategy and content pillars for their audience.
I managed, wrote, and created social media content while providing strategic business guidance to strengthen the practice’s online presence and foster community engagement.
MY ROLE:
Managing community across Instagram, LinkedIn and TikTok.
Create monthly content plan and visual identity for the brand.
Create content to engage job-seekers - and purpose-led organisations alike.
Streamline workflow through systems.
Collaborate with organisations on co-branded content to promote events/programmes.
Assert the brand expertise through thought-leadership on LinkedIn.
Instagram Stories
ACHIEVED
I achieved consistent growth on LinkedIn.
Tripled-Quadrupled the number of posts going on weekly.
Created content to appeal to Gen-Z job seekers through to career changers.
Led the social Escape 100 Top Organisations Campaign 2023.
Created a more cohesive visual identity
Launched the TikTok Channel to start getting a varied audience.
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Posted Jul 18, 2025
Revamped Escape the City's social media strategy and content, achieving growth and engagement.
