Social Media Revamp for Escape the City

MISSION: We're on a mission to help 1 million people do work that matters to them and the world.

I managed, wrote, and created social media content while providing strategic business guidance to strengthen the practice’s online presence and foster community engagement.

Managing community across Instagram, LinkedIn and TikTok.

Create monthly content plan and visual identity for the brand.

Create content to engage job-seekers - and purpose-led organisations alike.

Streamline workflow through systems.

Collaborate with organisations on co-branded content to promote events/programmes.

Assert the brand expertise through thought-leadership on LinkedIn.

I achieved consistent growth on LinkedIn.

Tripled-Quadrupled the number of posts going on weekly.

Created content to appeal to Gen-Z job seekers through to career changers.

Led the social Escape 100 Top Organisations Campaign 2023.

Created a more cohesive visual identity

Launched the TikTok Channel to start getting a varied audience.