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Shakya Vaughn's avatar
Shakya Vaughn
proBaltimore, USA
Strategic Branding & Packaging Design for CPG Founders
34
Followers
Strategic Branding & Packaging Design for CPG Founders
Cover image for MEET BAEK 🥐🖤 A modern Korean
MEET BAEK 🥐🖤 A modern Korean Bakery + Cafe where heritage gets a bold, contemporary identity. The vision: clean yin-yang aesthetic, loud personality. The croissant’s natural pattern became the foundation woven into the logo mark, echoed in the brand pattern, and carried all the way through to the menu card and loyalty stamp shape. Every touchpoint designed with intention. This is what it looks like when a bakery brand has strategy behind the designs. Scope of work: ✨Brand Strategy & Identity ✨Menu Card Design ✨Pattern Design ✨Social Media Revamp
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Cover image for Every milk brand wants to
Every milk brand wants to be "bold." However, most of them just slap a cow on the carton and call it a day. How Dairy needed to actually feel bold. Not "we added a sans-serif" bold. Bold as in: you see it from 10 feet away and you already know it's not the same organic plain thing you've seen 50 times. I built the brand identity and packaging system from scratch. The name does the heavy lifting tonally (playful, modern, irreverent), so I let the visual system match that energy: high-contrast colors, type hierarchy, and zero overused dairy imagery. The carton design reads more like a streetwear drop than a dairy aisle staple. The goal: make someone grab it because it looks like it has personality and speaks to their values, not just protein content. If your product is blending into the shelf, let's talk → contra.com/shakya_vaughn (https://contra.com/shakya_vaughn) #PackagingDesign #CPG #BrandIdentity #FoodAndBeverage
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Cover image for Tropina — AI-Assisted Packaging Concept
Here's my first post for the #stealmyprompt sprint! First, this prompt was created in Chatgpt ✨ Then used in Sora to create this base mockup image for Tropina✨ Left: Before Right: After Prompt: "A woman in a muted pink swimsuit lounging on her back on a sandy tropical beach, one arm resting over her head holding a wide-brimmed straw hat that partially covers her face. Her skin is sun-kissed and she’s relaxed beside the shoreline. Next to her in the sand is a small plain white rectangular beverage bottle with a brown cap, similar to a coconut water carton, The bottle is covered in light condensation, glistening slightly in the sun to emphasize its refreshingly cold temperature. The background includes turquoise water and a softly sunlit sky, capturing a luxurious, serene summer vibe"
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Cover image for Moo Moo — Luxury Milk Brand Identity & Packaging
Modern organic milk, but make it luxury. 🥛 I recently wrapped the brand identity and packaging design for Moo Moo, a modern high-end milk brand based in Toronto. Packaging mockup was made with AI and I added my final design and edits in Photoshop. This project was a great reminder of why cohesive brand systems matter so much: -Custom wordmark with “O” counters inspired by cow spots + the flow of milk -Pattern system built from those same organic shapes -Collateral (cartons, billboards, thank-you cards) When every touchpoint is aligned, a brand stops feeling generic and starts feeling instantly recognizable. Whether it's on the shelf, a billboard, or in a customer’s hands. 👉 If you’re building a beverage brand and want your visual identity, packaging, and collateral to work together (not against each other), let’s connect.
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Karina Delaine's avatar
Karina Delaine
Baltimore, USA
Operations Strategist / OBM for creators + small businesses
10
Followers
Operations Strategist / OBM for creators + small businesses
Cover image for Onboarding a New Team to Systems That Work
Onboarding a New Team to Systems That Work
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Cover image for Skincare Content Development on a Budget
Skincare Content Development on a Budget
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Cover image for Simple App Content Design System
Simple App Content Design System
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Emerson Maggi's avatar
Emerson Maggi
Baltimore, USA
Driving results through passion, and innovation!
5.0
Rating
1
Followers
Driving results through passion, and innovation!
Cover image for Content Manager: RoundSquared
Content Manager: RoundSquared
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Cover image for Digital Marketing Manager: Mama's Restaurant Group
Digital Marketing Manager: Mama's Restaurant Group
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Cover image for Let's Tap In
Let's Tap In
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Cover image for Lytos
Lytos
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46
Robert Jett's avatar
Robert Jett
Baltimore, USA
Exceeding expectations is my baseline.
Exceeding expectations is my baseline.
Cover image for Dataiku (Blog)
Dataiku (Blog)
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22
Cover image for New World Person
New World Person
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32
Cover image for Memberstack (Blog)
Memberstack (Blog)
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21
Cover image for New World Studios
New World Studios
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28
Robbie Ierubino's avatar
Robbie Ierubino
Baltimore, USA
Artistic Flair: Design & Music Production Expert
19
Followers
Artistic Flair: Design & Music Production Expert
Cover image for LA28 Brand Extension Concept
LA28 Brand Extension Concept
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Cover image for Kinetic Typography Study
Kinetic Typography Study
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Cover image for Personality Idents
Personality Idents
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Cover image for My Art World
My Art World
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Lamin Sheku's avatar
Lamin Sheku
proBaltimore, USA
Paid Media Maverick For Audits & Scaling Roadmaps
New to Contra
Paid Media Maverick For Audits & Scaling Roadmaps
Cover image for This Media Buy allocation from
This Media Buy allocation from the ATTRACT phase of the soil product launch. Instead of generic spending, it is optimized architecture to dominate the premium organic soil market
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Cover image for This paid media blueprint represents
This paid media blueprint represents a custom-engineered infrastructure. Successful deployment requires precise API integrations and ongoing algorithmic training.
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Cover image for Google Ads Audit Snapshot :
Google Ads Audit Snapshot : Identifying 40% Structural Spend Leakage of $13.4k ad spend.
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Cover image for Local client wanted promotional advertising
Local client wanted promotional advertising during their busiest with a small budget I realized bidding on non branded keywords would be less profitable. We focused on branded keywords for lower cpc. And leverage Meta to attract new audiences and retarget in meta. We saw ROI jump 3.3x in online orders and overall profit during the sprint campaign
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