Emerson Maggi
@lets_tapin
Overview:Let's Tap In is a technology app and events-based company that aims to revolutionize the way consumers and bar owners interact with the local bar scene. Through a comprehensive UX/UI redesign, Let's Tap In sought to create a user-friendly and engaging platform that benefits both consumers and bar owners. This case study highlights the key steps and insights gained during the UX/UI design process, leading to the conclusions and benefits outlined in the previous sections.
Objective:The primary objective of the UX/UI redesign was to create an intuitive and visually appealing app that allows users to easily access real-time information about their local bar scene while providing bar owners with effective marketing channels. The design process focused on enhancing user engagement, streamlining navigation, and integrating features that differentiate Let's Tap In from other platforms.
Research and Discovery:The project began with in-depth user research to understand the pain points, preferences, and needs of both consumers and bar owners. This involved conducting interviews, surveys, and analyzing user feedback. Key insights gathered included:
Design and Iteration:Armed with user insights, I embarked on the UX/UI design process, employing an iterative approach to ensure alignment with user expectations. The key steps included:
Outcomes and Conclusions:The UX/UI redesign of the Let's Tap In app led to several key outcomes and conclusions: