Digital Marketing Manager: Mama's Restaurant Group

Duties & Responsibilites

• Spearheaded the strategic management of social media accounts for four restaurants, employing data-driven insights to guide decision-making.
•  Leveraged advanced analytics tools to track engagement metrics, such as click-through rates (CTR) and conversion rates, optimizing content for maximum impact.
• Led the end-to-end multimedia production process, capturing visually striking product photography and video content.Proficiently edited digital marketing collateral, ensuring adherence to industry best practices and brand guidelines.
• Executed and monitored advertising campaigns across Meta platforms, leveraging audience targeting and retargeting techniques.
• Employed robust data analytics to scrutinize campaign metrics, such as return on ad spend (ROAS) and click-through rate (CTR), driving informed decision-making.
• Crafted highly personalized and segmented email marketing campaigns, incorporating dynamic content to nurture leads and retain customers.
• Applied advanced SEO techniques, including on-page optimization, keyword research, and backlink analysis, to boost organic search rankings.



Here are a few instagram post for each restaurant. I also have posted via Facebook, Tiktok & Google Business Listing

@nachomamamd





@nachomamastowson

@mamasonthehalfshell









@mamasonthehalfshellom