Digital Marketing Manager: Mama's Restaurant Group

Spearheaded the strategic management of social media accounts for four restaurants, employing data-driven insights to guide decision-making.

 Leveraged advanced analytics tools to track engagement metrics, such as click-through rates (CTR) and conversion rates, optimizing content for maximum impact.

Led the end-to-end multimedia production process, capturing visually striking product photography and video content.Proficiently edited digital marketing collateral, ensuring adherence to industry best practices and brand guidelines.

Executed and monitored advertising campaigns across Meta platforms, leveraging audience targeting and retargeting techniques.

Employed robust data analytics to scrutinize campaign metrics, such as return on ad spend (ROAS) and click-through rate (CTR), driving informed decision-making.

Crafted highly personalized and segmented email marketing campaigns, incorporating dynamic content to nurture leads and retain customers.

Applied advanced SEO techniques, including on-page optimization, keyword research, and backlink analysis, to boost organic search rankings.

Here are a few instagram post for each restaurant. I also have posted via Facebook, Tiktok & Google Business Listing

@nachomamamd

@nachomamastowson

@mamasonthehalfshell

@mamasonthehalfshellom