pro
Shakya Vaughn
Strategic Branding & Packaging Design for CPG Founders
Ready for work
Shakya is ready for their next project!
Every milk brand wants to be "bold."
However, most of them just slap a cow on the carton and call it a day.
How Dairy needed to actually feel bold. Not "we added a sans-serif" bold. Bold as in: you see it from 10 feet away and you already know it's not the same organic plain thing you've seen 50 times.
I built the brand identity and packaging system from scratch. The name does the heavy lifting tonally (playful, modern, irreverent), so I let the visual system match that energy: high-contrast colors, type hierarchy, and zero overused dairy imagery. The carton design reads more like a streetwear drop than a dairy aisle staple.
The goal: make someone grab it because it looks like it has personality and speaks to their values, not just protein content.
If your product is blending into the shelf, let's talk → contra.com/shakya_vaughn (https://contra.com/shakya_vaughn)
#PackagingDesign #CPG #BrandIdentity #FoodAndBeverage
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Here's my first post for the #stealmyprompt sprint!
First, this prompt was created in Chatgpt ✨
Then used in Sora to create this base mockup image for Tropina✨
Left: Before
Right: After
Prompt: "A woman in a muted pink swimsuit lounging on her back on a sandy tropical beach, one arm resting over her head holding a wide-brimmed straw hat that partially covers her face. Her skin is sun-kissed and she’s relaxed beside the shoreline. Next to her in the sand is a small plain white rectangular beverage bottle with a brown cap, similar to a coconut water carton, The bottle is covered in light condensation, glistening slightly in the sun to emphasize its refreshingly cold temperature. The background includes turquoise water and a softly sunlit sky, capturing a luxurious, serene summer vibe"
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Modern organic milk, but make it luxury. 🥛
I recently wrapped the brand identity and packaging design for Moo Moo, a modern high-end milk brand based in Toronto.
Packaging mockup was made with AI and I added my final design and edits in Photoshop.
This project was a great reminder of why cohesive brand systems matter so much:
-Custom wordmark with “O” counters inspired by cow spots + the flow of milk
-Pattern system built from those same organic shapes
-Collateral (cartons, billboards, thank-you cards)
When every touchpoint is aligned, a brand stops feeling generic and starts feeling instantly recognizable.
Whether it's on the shelf, a billboard, or in a customer’s hands.
👉 If you’re building a beverage brand and want your visual identity, packaging, and collateral to work together (not against each other), let’s connect.
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Meet Moo Moo 🐮
A modern luxe milk brand based in Toronto.
Every detail is custom:
🐾 The typography
🐾 The pattern
🐾 The photography
For this brand I wanted to prove that even milk can feel high-end.
I chose models with vitiligo intentionally✨
Their unique skin patterns reminded me of cow spots. A visual nod to individuality & natural beauty.
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Stunning made simple ✨
Meet Luminous Lemon 🍋✨
Ikigai’s newest addition to their herbal tea collection.
I designed this brand back in August and brought it back for a mini brief challenge using the mockup provided.
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How Dairy - Branding & Packaging Design for a Bold Milk Brand
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Oeno - Branding & Packaging Design for a Latin-owned wine brand✨
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White Tiger - Branding & Packaging Design 🔥
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Berakhah Medical Center | Branding
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Amore Wine | Package Design
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BERRY BABES CO.
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