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Every milk brand wants to be "bold."
However, most of them just slap a cow on the carton and call it a day.
How Dairy needed to actually feel bold. Not "we added a sans-serif" bold. Bold as in: you see it from 10 feet away and you already know it's not the same organic plain thing you've seen 50 times.
I built the brand identity and packaging system from scratch. The name does the heavy lifting tonally (playful, modern, irreverent), so I let the visual system match that energy: high-contrast colors, type hierarchy, and zero overused dairy imagery. The carton design reads more like a streetwear drop than a dairy aisle staple.
The goal: make someone grab it because it looks like it has personality and speaks to their values, not just protein content.
If your product is blending into the shelf, let's talk → contra.com/shakya_vaughn
#PackagingDesign #CPG #BrandIdentity #FoodAndBeverage
Brand DesignBrand StrategyPackaging DesignAdobe PhotoshopAdobe Illustratorbranddesignerpackagingdesignexperts
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
In 2024, we built a version of Eviation that once felt right.
But somewhere along the way, we outgrew it.
Two years on, this identity is shaped by everything we’ve learned,
every doubt we faced,
every decision to evolve instead of settle.
And now, we’re ready to share it with you — with more clarity, more intention, more honesty.
Eviation, realigned.
𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙩𝙤𝙤, 𝙩𝙝𝙞𝙨 𝙤𝙣𝙚’𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪.
#Rebranding #LogoDesigning #BrandingAgency #SocialMediaMarketing
Really amazing work👏🔥🔥
CLOU — Brand Identity & Packaging
A premium skincare brand inspired by the purity and softness of clouds. From naming and brand strategy to packaging and 3D product animation. Soft cloud motif, refined typography, serene palette and modern minimalism with elevated shelf presence. Every detail designed to communicate freshness, luxury and sustainability.
Momentini // Brand Identity Concept
Project Overview:
A comprehensive visual identity and packaging concept developed for Momentini, a premium newborn gift brand based in London. This project serves as a study in "Quiet Luxury," prioritizing warmth, heritage, and an editorial feel to resonate with the modern, high-end parenting market.
The Strategic Vision:
The goal was to move away from traditional juvenile aesthetics toward a "grown-up" editorial identity. By combining archival-inspired typography with a sensory-focused material palette, the brand is positioned not just as a retailer, but as a curator of family milestones.
Creative Execution:
Visual Identity (Option A: The Golden Milestone): This direction utilizes an Ivory, Warm Taupe, and Soft Gold palette to evoke a sense of timelessness and "keepsake" quality. The iconography features a minimalist arch and cloud, symbolizing a safe, nurtured beginning.
Visual Identity (Option B: Organic Heritage): This direction explores Sage, Eucalyptus, and Terracotta tones. It focuses on "Mindful" and "Natural" brand values, utilizing linen textures and debossed logos to create a tactile unboxing experience.
Typography: Both directions lead with Playfair Display, a classic high-contrast serif that provides the necessary editorial authority and prestige.
Packaging Suite: Designed a cohesive system including matte-textured gift boxes, custom-printed tissue paper, archival welcome cards, and muslin bags to ensure every touch point feels considered and luxurious
Technical Deliverables:
• Primary & Secondary Logos: Scalable vector designs for print and digital use.
• Brand Value Iconography: Custom icons for "Sustainable Materials," "Keepsake Quality," and "Made for Memories".
• Material Specification: A curated guide for paper finishes (Soft Touch Laminate, Embossed Logo, Cotton Ribbon) to guide physical production.
this is too pretty
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