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Terrain - Cycle Spin studio branding concept:
The name was derived from the outdoors.
The T logo Symbol was inspired by the shape of a bike, the word mark inspired by strength and designed to stand out against other brands in the space.
The colours were inspired by the outdoor scenery and the neon lights we see in modern studios of this kind.
Art direction focusing on movement and intensity.
Cool work, Jesus ⚡️
Thank you Celia! 🙌
The T logo doubling as a bike silhouette is nice visual wordplay, that kind of dual meaning usually feels forced when it's forced. Did Cycle Spin catch that connection right away, or did you have to point it out to them?
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The goal wasn't to create the flashiest website, but to craft an experience that felt premium, refined, and timeless.
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Check it out - https://point-magnolia-2jdd.squarespace.com/
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This feels incredibly refined, especially for a first Squarespace build. I really like that you prioritized restraint, atmosphere, and consistency over adding motion everywhere. The typography, textures, and Parisian architectural direction feel very intentional. Beautiful work, Ashwini! Good luck