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Belovetz is a clothing brand born from a simple truth: the bond between people and their pets deserves to be worn, not just felt. Rooted in soft Y2K nostalgia and vintage warmth, the brand brings together comfort, style, and companionship into a single wardrobe made for two.
The identity of Belovetz was built around a soft, cozy aesthetic — warm pastel tones, rounded typography, and a visual language that feels like a favorite childhood sweater. Every detail, from the heart-shaped logo to the bandaid symbol woven into its DNA, speaks of care, affection, and the kind of love that never goes out of style.
More than a fashion label, Belovetz is an invitation: to dress the same way you love — openly, comfortably, and together with the ones who matter most, four-legged or not.
Thats so cute!
Thanks for your support.
this logo is the cutest, those colors on the pups in the last pics are so smart to use in alignment!
I'm glad you thank so, thanks for you support.
Super cool work Miguel, great job!! 🔥
Thank you so much. I really appreciate the support.
The split heart mark doing double duty as a pet-and-owner icon is clever. For the color-matched accessories in the last shot, are those actual planned SKUs, or more of a campaign visual to pitch the concept for now?
Thanks for the support Maty. Actually, they're just for the concept pitch.
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