MEET BAEK 🥐🖤 A modern Korean Bakery + Cafe where heritage gets a bold, contemporary identity. The vision: clean yin-yang aesthetic, loud personality. The croissant’s natural pattern became the foundation woven into the logo mark, echoed in the brand pattern, and carried all the way through to the menu card and loyalty stamp shape. Every touchpoint designed with intention. This is what it looks like when a bakery brand has strategy behind the designs. Scope of work: ✨Brand Strategy & Identity ✨Menu Card Design ✨Pattern Design ✨Social Media Revamp