Simple's weight loss app had inconsistent copy everywhere. Writers calling features by the wrong names, giving users bad directions, creating small but constant moments of confusion. The guidelines were outdated and writers were working with unclear direction.

Built the team's first Content Design System. Created fresh copy guidelines for product features and scientific terminology. Became the liaison between Product, Design, Copy, and Brand to get everyone aligned.

40% reduction in Figma comments, Slack huddles, and meetings brainstorming and debating (sometimes even arguing) over how specific UX writing, UI components, legal copy, and key product features looked.

Clearer more consistent writing that reduced user cognitive overload and moved people through the app faster.

One source of truth for app terminology that writers could actually reference. Product feature naming and scientific terms (including specific nuances of how we spoke about them) were tracked and added to copy guidelines, making it easy for writers to reference.

Best practices were locked in—no more forgetting which content and designs worked best for the brand.