pro
Dima Strizhak
Web design & clean dev for brands
When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.
Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data.
For WAct, I took an editorial SaaS approach:
Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.
Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.
Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.
Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product.
🔗 Explore the full case study on Behance:
Check out WAct on Behance (https://www.behance.net/gallery/253815513/WACT)
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When selling a premium service, mentorship, or high-value framework, a generic template fails to convey the true depth of your offer. The challenge I solved here was translating a multi-stage methodology into an intuitive, high-converting digital experience, built natively on Webflow.
By combining an editorial landscape aesthetic with modern, scroll-triggered interactions, I turned an abstract concept into a seamless visual journey.
Methodology Visualized: I designed custom interactive nodes (Relaxation → Attention → Motivation) that walk users step-by-step through the core process.
Webflow Build: I developed the full site on Webflow with clean HTML/CSS architecture, fluid animations, and fast load speeds.
Editorial Identity: I paired a warm color palette and subtle grid architecture with vintage illustration elements to build immediate authority.
Flexibility: I set up a clean Webflow CMS structure so you can easily update content without touching code.
Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!
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Why overcomplicating your layout kills readability.
Most content-heavy sites fail because they try to show everything at once. Sidebars, badges, related articles, and tiny fonts create cognitive overload. The user gets tired after two paragraphs and leaves.
Good design is about aggressive editing. You need to manage where the eye goes first.
In this layout, the hierarchy does all the work:
• A massive headline sets the mood and context instantly
• Generous white space prevents visual fatigue
• The clean grid ensures the reader actually focuses on the text
We don't need complex decorations to make a web page look expensive. We just need perfect typography and discipline.
Are you building a product or content platform that feels too cluttered? Drop a link below, and I’ll tell you where your users are getting stuck.
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IPER - Website Design
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