Dima Strizhak

Where smart interfaces lose their users

When I designed this layout for Ora Horizon, the biggest challenge was handling a massive amount of complex bio-data without creating cognitive overload. Most deep-tech startups think that dumping raw data onto the screen proves their...

Why overcomplicating your layout kills readability. Most content-heavy sites fail because they try to show everything at once. Sidebars, badges, related articles, and tiny fonts create cognitive overload. The user gets tired after two paragraphs and leaves.

Good design is about...

Designing for the audience who never buys "features." High-net-worth clients don't buy houses based on a list of amenities. They purchase exclusivity, privacy, and an unmatched sense of place. If your digital presentation focuses on listing details rather than crafting an...

Changing the design layout changes the price tag of your product.

Same sneaker, same article text. But look at how the visual execution completely shifts the perceived value of the brand.

When client projects come to me, I always test how far I can push the typography and...