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When designing WAct, the main challenge was to make complex analytics feel calm, approachable, and actionable.
Marketing tech platforms often suffer from visual noise: endless charts, aggressive contrast, and buried data.
For WAct, I took an editorial SaaS approach:
Visual Hierarchy: Kept the primary metric cards (CPL, Lead Quality Score) instantly readable at a glance.
Warm Aesthetic: Used a soft, olive-green gradient backdrop paired with editorial typography to make the brand stand out from generic blue dashboard templates.
Dashboard Logic: Structured the flow so users can track multi-channel ad conversions straight into WhatsApp chats without getting overwhelmed.
Building a complex B2B platform or analytics tool? Let’s connect and create a seamless UI/UX for your product.
🔗 Explore the full case study on Behance:
Check out WAct on Behance
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