MORROW | Brand Identity & Art Direction

MORROW is a self-directed homeware brand concept built around a slower approach to living. Thoughtful objects, natural materials and a sense of permanence, brought together through a brand designed to feel as considered as the pieces it represents.

The visual direction combines deep greens, warm browns and soft ivory, balancing rustic character with understated luxury. The goal was to create an identity that feels collected rather than overly polished, with a quiet sense of permanence running through every detail.

From the visual identity to the overall art direction, I developed the branding from start to finish, building a cohesive visual world around the idea of slow-made living.

MORROW. Design made to stay.

Love this concept May! MORROW - slower approach to living with thoughtful objects and natural materials. The name itself feels calm and permanent. Brand identity looks so considered and minimal, perfectly matching the homeware philosophy. Beautiful art direction!