Deborah Ayodele

I’ve always liked the idea of designing products that feel like they came from the future, but still look like they could actually be manufactured.

So I explored that idea through a portable fragrance atomizer.

The direction: 1960s/70s industrial design language, pushed forward...

Exploring form, proportion, and character for a compact portable speaker.

I started with several different directions, looking at how small changes in silhouette, controls, materials, and proportions could completely change the personality of the product.

From there, I selected...

I like this because the AI was used as part of the design process, not as a shortcut. The iteration and refinement are what make the final mascot feel usable in a real product.

I’d go with Option A. It feels more distinctive and editorial, while still keeping the coaching brand approachable. The darker contrast also gives the design more personality and makes the visual hierarchy stronger.