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I’d go with Option A. It feels more distinctive and editorial, while still keeping the coaching brand approachable. The darker contrast also gives the design more personality and makes the visual hierarchy stronger.
Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you...
103 votes
Ends in 32m
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Which option will you choose and why?
Lucra: How it works Section Exploration
35 voted
76%
11 voted
24%
46 votes
Closed
A looks Good
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
B for me. The healthcare cross adds instant clarity while still feeling warm.
Vestris — from ratified contract to closing-ready, on autopilot
Just wrapped one-week sprint designing the landing page for Vestris, a YC S26 startup automating mortgage title & closing work. Sharing the process because a few things about it were genuinely different from a typical SaaS landing page project.
The brief
Vestris automates the unglamorous middle of a real estate closing — chasing documents, prorating taxes, drafting closing disclosures, coordinating between lender/agents/title company. The founder wanted the site to feel "homey," not like enterprise software — because the buyers here are mom-and-pop title companies, not enterprise IT departments.
Process
2 hero concepts tested in parallel (a quieter parenthetical headline vs. a bold full-width one), each with copy variants, sent as a single comparison sheet rather than one "final" direction — let the founder react to real trade-offs instead of guessing what I meant.
Redesigned the site's core interactive block — an 11-step "how it works" breakdown — three separate times based on live feedback: first a desktop accordion, then a mobile-specific pass (accordions don't compress well under ~380px), then a full restructure into a 2×2 grid after the client flagged the original zig-zag layout for being "repetitive and too long to scroll."
The illustrated hero background (watercolor countryside, cottage) needed to dissolve into the brand's cream background at the edges — but a standard blur/gradient looked flat next to the painterly art style. Built a small custom tool (canvas + JS) that applies ordered Bayer dithering to fade the illustration into the background color pixel-by-pixel instead of blending — it reads as grain, not gradient, and matches the hand-painted texture instead of fighting it. Turned it into a reusable tool with adjustable fade area, blur radius, dot size, and a transparent-overlay export, so it's not a one-off script.
Figma for design, Framer for the build, custom canvas/JS tooling for the image-edge treatment, Midjourney for the base illustrations.
vestris.ai — live now.
I honestly clicked because I saw your name. The process was just as interesting as the final result.