David Igwe

Same brand. New experience. Now live.

A few weeks ago, I shared a before-and-after preview of Crafted Comfort, exploring how a furniture storefront could move beyond the traditional catalogue approach.

The full case study is finally out.

The idea was simple: furniture isn't just...

Same brand. Completely different presence.

Crafted Comfort had the products — but the website wasn’t doing them justice.

I reworked it from a catalogue-style storefront into a warmer, more editorial ecommerce experience built around space, context and product storytelling.

Before →...

Puresip — a fresh identity taking shape.

Built around one idea: make a fruit brand feel refreshing, natural and full of personality without falling into the usual “healthy juice” look.

From Spain, direct to you.

A little preview of the identity and digital direction before the full case study.

Some brands don’t need to shout to be memorable.

Blossom Bite started as an exploration of what a coffee-and-cookie brand could feel like if the identity focused less on “cute café” aesthetics and more on comfort, clarity and everyday ritual.

Warm color. Simple typography....