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Puresip — a fresh identity taking shape.
Built around one idea: make a fruit brand feel refreshing, natural and full of personality without falling into the usual “healthy juice” look.
From Spain, direct to you.
A little preview of the identity and digital direction before the full case study.
Impressive work man
Thanks hasan
You are most welcome David
The four bright juice cards against that muted net texture really pop. Avoids the usual healthy juice look, as you said.
Thanks rafee
Giving each flavor its own saturated color card makes the range so easy to scan, and the kiwi photo behind the green one is a fun touch 🥝
Exactly
Super clean work!
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