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A personal art direction study inspired by Aperol.
Concept: “Fresh dip like a…🔥”
This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.
By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.
The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.
This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
Very professional and creative work.
Sick 🔥
Love the aesthetics
Nice work.
Amazing!
Cool!!
Refined professional execution 😍
cool 🔥.
THIS IS STUNNING
The color palette you used here is incredibly sophisticated! Especially how the Orange & White Color complements the minimalism of the brand. Great attention to detail!
The network for creativity
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Have you considered changing your process in order to land bigger clients?
I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.
I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity.
It was built in Adobe Illustrator and is fully customizable.
Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project.
Rather, I used ChatGPT to better structure its table of contents.
Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.
Handcrafted hero illustration — designed by Chick Studio
Nice Work
I’ve been volunteering for CreativeMornings/Lausanne for over a year now, and it’s been such a fun and inspiring journey ✨
I like to think of it as a small local TED Talk, with great coffee, delicious breakfast, and a really lovely sense of community.
Over time, I’ve created quite a few posters for the events, so I thought I’d share a little roundup here. I’m very grateful to be part of something that celebrates creativity, connection, and the people who make this city so inspiring. And I’m already looking forward to all the beautiful events still to come.
If you’re participating in CreativeMornings Las Palmas, text me! 😻
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