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Taste Test
A/B testing hero sections for a project. Which one lands better for a financial planning brand?
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More of this over on X, in real time ideas, questions, and the people building cool stuff https://x.com/rightnextstep?s=11
5 votes
Ends in 1d
i opted for section 1! the figures make for a human touch that most finance planning brands tend to gloss over with tech-forward-looking details. i think it's refreshing to actually see the winding path behind the pair in the snow, it reflects the copy so well!
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SAME AI SKIN APP.
SAME DATA.
DIFFERENT PERCEPTION.
Which version makes the result feel more trustworthy?
🟣 A - Purple
🟢 B -Green
At first glance, this looks like a color choice.
But in a health product, color can change more than aesthetics.
It can change what users believe the product is.
🟣 One direction feels closer to premium skincare and self-care.
🟢 Another feels closer to health monitoring and measurable progress.
That matters because each category creates different expectations.
If it feels too cosmetic, AI results may feel less credible.
If it feels too clinical, it may lose emotional comfort.
The real UX question is not:
“Which color looks better?”
It is:
Which visual system makes you trust the result enough to scan again tomorrow?
👇 Vote below:
41 voted
55%
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Interesting how quickly “health” can shift into “beauty” just through visual language.
Two directions. One brand. ⛳
While developing the identity for CityGolf, I explored two very different approaches, one clean and modern, the other expressive and rooted in the idea of a golfer’s signature.
Both explored different ways of bringing the character of golf into a modern indoor experience, premium and aspirational but still approachable.
Curious which one you would choose 👀
01 — Signature
02 — Modern
Vote below! ↓
36 voted
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Superb 🔥
I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?
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Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨