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Taste Test
I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?
28 voted
48%
30 voted
52%
58 votes
Closed
Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨
Thank you so much I’m really glad the concept and the motion-blurred background came through. I was aiming for that contrast between movement and the sculpted jewelry, so it’s great to hear that it works🙌
Absolutely! You struck the perfect balance there. Can’t wait to see more of this campaign! 💎🙌
Thank you, I’m glad the pink version gives that extra wow effect🙌
The blurred florals give it more atmosphere than the model shot honestly, feels closer to a fragrance ad than a jewelry ad. Pendant as the hero also lets the motion blur actually do work since nothing else competes for attention. Am I off base here?
Not at all, I actually really like your perspective. The blurred florals do add more atmosphere, and I agree that the pendant works well as the hero here. Thanks for sharing🙌
A hero for sure!
Thank you, Kate🙌 I’m glad you think so
Olena Both are great 🔥
Thank you, Salman, I’m happy you like both🙌
Thank you😊 I’m glad the first direction resonates with you🙌
Hard choice, both variants with own pros
I think it really comes down to what you value more in each option😊
Absolutely, that's why my vote to Hero
Voted for the option with the model! 💎 It's so helpful to see how the jewelry looks and feels in real life on a person. Though honestly, both visual concepts are top-notch. Love the motion blur energy!
seeing the jewelry on a person really brings it to life🙌
Both looks very good
Thanks 😊
Hard choice, but the model with jewelry slightly stand out more
model+jewelry is nice
Thanks for your vote 🙌
Pink pendant nicely stands out!
Oh, my goodness - I love both! Hard to choose! The blue is just breathtaking so I am going with the model
Thanks 🙌 Me as well 😉
Very cool
Thanks 😊
I love the Pendant as a hero
Everything looks great. I like both versions, but I went with the pink one
Thanks 😊
amazing
For me Model + jewelry
Model gives more realistic feeling for the customers that’s why it’s the best option in my personal opinion
Both have a strong visual impact, but the mood feels quite different. If you were the client, which version would you approve?
Amazing work
Thanks 😊
Both have their own touch Olena, but the model + jewelry combo definitely stands out. 🔥
The Blue
I'd go with the blue hero, the pink pendant might speak more for the brand and all but I think the blue flowery background is giving more cool vibes.
Ohh it's tough both
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