I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...

I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...

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Taste Test

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Olena Andreieva

I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?

motionblur creativeconcept Brand Design Visual Design Web Banner Design ChatGPT Claude Lovable

28 voted

48%

Model + jewelry

30 voted

52%

Pendant as a hero

58 votes

Closed

Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨

Olena Andreieva

Thank you so much I’m really glad the concept and the motion-blurred background came through. I was aiming for that contrast between movement and the sculpted jewelry, so it’s great to hear that it works🙌

Absolutely! You struck the perfect balance there. Can’t wait to see more of this campaign! 💎🙌

Olena Andreieva

🙌

pro

Both are really beautiful, but the pink pendant version has more of that wow effect 😊

Olena Andreieva

Thank you, I’m glad the pink version gives that extra wow effect🙌

max

The blurred florals give it more atmosphere than the model shot honestly, feels closer to a fragrance ad than a jewelry ad. Pendant as the hero also lets the motion blur actually do work since nothing else competes for attention. Am I off base here?

Olena Andreieva

Not at all, I actually really like your perspective. The blurred florals do add more atmosphere, and I agree that the pendant works well as the hero here. Thanks for sharing🙌

A hero for sure!

Olena Andreieva

Thank you, Kate🙌 I’m glad you think so

Olena Both are great 🔥

Olena Andreieva

Thank you, Salman, I’m happy you like both🙌

I voted for the first direction — Model + Jewelry. It feels more editorial and premium, while giving the jewelry a strong sense of presence. The motion blur adds a really elegant sense of movement too. ✨

Olena Andreieva

Thank you😊 I’m glad the first direction resonates with you🙌

Yurii Funkendorf

pro

Hard choice, both variants with own pros

Olena Andreieva

I think it really comes down to what you value more in each option😊

Yurii Funkendorf

pro

Absolutely, that's why my vote to Hero

Voted for the option with the model! 💎 It's so helpful to see how the jewelry looks and feels in real life on a person. Though honestly, both visual concepts are top-notch. Love the motion blur energy!

Olena Andreieva

seeing the jewelry on a person really brings it to life🙌

Ahmad Nazirov | Framer & Product Design

pro

Both looks very good

Olena Andreieva

Thanks 😊

pro

Hard choice, but the model with jewelry slightly stand out more

Olena Andreieva

🙌

model+jewelry is nice

Olena Andreieva

Thanks for your vote 🙌

pro

Pink pendant nicely stands out!

Olena Andreieva

🙌

Sarah McCormick

Oh, my goodness - I love both! Hard to choose! The blue is just breathtaking so I am going with the model

Olena Andreieva

Thanks 🙌 Me as well 😉

pro

Very cool

Olena Andreieva

Thanks 😊

Alessandro Alpago

pro

I love the Pendant as a hero

Olena Andreieva

🙌

Natalia Trusova

Everything looks great. I like both versions, but I went with the pink one

Olena Andreieva

Thanks 😊

amazing

Olena Andreieva

🙌

For me Model + jewelry

Model gives more realistic feeling for the customers that’s why it’s the best option in my personal opinion

pro

Both have a strong visual impact, but the mood feels quite different. If you were the client, which version would you approve?

pro

Amazing work

Olena Andreieva

Thanks 😊

pro

Both have their own touch Olena, but the model + jewelry combo definitely stands out. 🔥

Olajire Ajibola Benjamin

The Blue

Olena Andreieva

🔥

Maryam Akande || Pearl&Pixels

I'd go with the blue hero, the pink pendant might speak more for the brand and all but I think the blue flowery background is giving more cool vibes.

Ohh it's tough both

pro

Pendant as the hero wins for me. The motion blur gives it energy without stealing the spotlight from the piece.

Olena Andreieva

🙌

Motion blur gives it such a dynamic, high-fashion edge! It adds immediate movement without losing the elegance of the piece ✨ dynamic jewelry campaigns hit totally different.

Olena Andreieva

Thanks 😊

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