I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...

I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...I explored a motion blur effect to add movement and energy to the jewelry campaign, so which dire...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Taste Test

Create your own

Olena Andreieva

• 17h

I explored a motion blur effect to add movement and energy to the jewelry campaign, so which direction works better for LUMA?

motionblur creativeconcept Visual Design

20 votes

Ends in 1d

Michael Chumak

• 14h

Pendant as a hero feels insanely premium! The contrast between the sharp jewelry contours and the soft motion-blurred background really brings out the "Sculpted by Motion" concept. Beautiful execution! 💎✨

Olena Andreieva

• 14h

Thank you so much I’m really glad the concept and the motion-blurred background came through. I was aiming for that contrast between movement and the sculpted jewelry, so it’s great to hear that it works🙌

Michael Chumak

• 12h

Absolutely! You struck the perfect balance there. Can’t wait to see more of this campaign! 💎🙌

Olena Andreieva

• 1h

🙌

Sian V.

pro

• 12h

Both are really beautiful, but the pink pendant version has more of that wow effect 😊

Olena Andreieva

• 12h

Thank you, I’m glad the pink version gives that extra wow effect🙌

Maty Sandoval

max

• 12h

The blurred florals give it more atmosphere than the model shot honestly, feels closer to a fragrance ad than a jewelry ad. Pendant as the hero also lets the motion blur actually do work since nothing else competes for attention. Am I off base here?

Olena Andreieva

• 1h

Not at all, I actually really like your perspective. The blurred florals do add more atmosphere, and I agree that the pendant works well as the hero here. Thanks for sharing🙌