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Taste Test
Two directions. One brand. ⛳
While developing the identity for CityGolf, I explored two very different approaches, one clean and modern, the other expressive and rooted in the idea of a golfer’s signature.
Both explored different ways of bringing the character of golf into a modern indoor experience, premium and aspirational but still approachable.
Curious which one you would choose 👀
01 — Signature
02 — Modern
Vote below! ↓
16 votes
Ends in 1d
signature one for sure
The script version has way more warmth to it, feels like it could live on merch beyond just the course signage. Genuinely torn between the two though. Did the client have a strong gut reaction one way, or were they leaning toward playing it safe with the modern option?
It was actually a really close one! There were a few people involved in the decision, and both directions were well received. Ultimately, the team felt the modern direction was the stronger fit for the brand, and we explored some refinements from there before landing on the final identity.
the signature gives a more community vibe to me!
Sydelle both are great 🔥
Signature draws attention instantly!
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