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This is a self-initiated branding concept created to demonstrate my expertise in graphic design, creative direction, and AI-powered visual storytelling. It showcases my ability to design premium marketing materials and build compelling brand experiences for modern businesses.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Awesome!
Congratulations on the milestone! One thing that stood out to me is your point about completed projects becoming a different kind of proof. It's a great reminder that consistency, delivering quality work, and earning trust matter just as much as having a polished portfolio.
9 years of design. First Contra Labs project. Here's what happened.
A week ago I got accepted into Contra Labs as a Brand Designer. This week I completed my first paid project through it.
What's changed since my last post:
Discovery score is now 122, top 5% of creatives...
