A simple UX decision that helped secure funding for a Healthtech startup.
I added notification setup during onboarding and I was challenged on it:
Why introduce notifications so early?
Simple answer:
In healthtech, missed alerts are dangerous.
If a patient on medication misses a reminder, outcomes are affected.
Most users never go back to turn
notifications on after signing up.
So I made the decision early, with context, purpose, and clarity.
Small change.
Real impact.