Anna Selkova
Ad Creatives, Websites, Branding | Multidisciplinary Design
St. Agni — Performance Ad Concept
A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion.
The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it.
The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames.
Two vertical static ads and one motion asset, sized for Stories and vertical feed.
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bunq — Social Media Ads Pack
A speculative ad creative suite I built for bunq as a portfolio piece, exploring how to market a FinTech brand with a real mission — mobile banking, borderless travel, and tree-planting tied to daily spending — without collapsing into either fintech sameness or generic sustainability messaging.
Structured the bundle around one angle per asset instead of stacking features: one on frictionless account setup, one on fee-free global spending, one on the green banking layer. Each asset argues one thing clearly, so the media buyer gets clean testing signal.
Visually, real app UI mockups paired with lifestyle imagery and floating 3D elements — the interface as proof, the lifestyle as context. Rich emerald palette with high-contrast typography, tight safe-zone spacing so nothing gets cropped in feed.
Two static ads and one motion asset, sized for Meta and LinkedIn.
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Mondo Mondo — Visual Narrative Concept
A self-initiated portfolio project for Mondo Mondo, exploring how I'd approach mobile acquisition for an avant-garde jewellery and fragrance brand.
The challenge is specific: tactile, artisanal products rely heavily on physical detail and atmosphere, so the mobile ads have to translate sculptural depth and raw texture without cluttering conversion-driven formats. The bundle centres on sculptural product framing — each piece staged as a singular hero within clean, stone-and-crystal environments, treating the objects as art pieces rather than standard e-commerce catalogue items. No generic lifestyle filler.
The creatives balance brand mood with clear performance structure: emotive editorial headlines, strict mobile safe-zone spacing, and direct CTAs positioned for frictionless tapping. Subtle gradients and mineral textures stop attention instantly, guiding the viewer straight from visual hook to collection link. A cohesive set of static and motion-ready Stories layouts, sized for Instagram mobile feeds.
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IF Studio — High-Ticket Ad Concept
A self-initiated portfolio project for IF Studio, exploring how I'd approach client acquisition for a luxury real estate branding agency. The challenge is specific: high-ticket real estate marketing often defaults to dry property metrics, so the ads have to translate grand architectural prestige into an aspirational lifestyle narrative without losing agency authority.
The bundle centres on quiet luxury framing — Manhattan and Miami architectural case studies staged through generous negative space, editorial magazine typography, and precise grids that hero structural details rather than generic skyline stock. The motion assets rely on dynamic pacing and structured visual hooks to debunk prevalent real estate myths, connecting hard business proof with emotional storytelling.
Copy hierarchy remains clean and restrained, calibrated around clear headline-CTA pairings that drive investor engagement across professional feeds. One static ad layout and two dynamic video assets, sized for LinkedIn and Meta feeds.
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