Anna Selkova
Ad Creatives, Websites, Branding | Multidisciplinary Design
IF Studio NY – Social Media Ads Pack
We developed a premium ad creative suite for IF Studio, a leading New York branding agency that shapes the luxury real estate market. The goal was to help them attract high-level developers and investors by moving away from boring property metrics and focusing entirely on an inspiring lifestyle.
To achieve this, we carefully translated IF Studio’s grand Manhattan and Miami case studies into clean, highly engaging social media formats. We treated the brand’s identity with absolute care, adopting a strict, high-end minimalism filled with clean space, elegant magazine typography, and precise grids that highlight architectural details.
The ad layouts debunk standard real estate myths using a clear headline and CTA formula, all perfectly tailored to LinkedIn and Meta safe zones. The final pack features two dynamic video assets and an impactful static ad, beautifully connecting hard business numbers with the aesthetics of quiet luxury to prove that emotional branding is what truly drives premium real estate value.
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SHA Wellness Clinic – Social Media Ads Pack
We developed a comprehensive high-end ad creative suite for SHA Wellness Clinic, a world-renowned pioneer in luxury integrative medicine and wellness. The primary objective of this campaign was to shift away from standard consumer marketing and target institutional investors and global franchise partners to drive international expansion.
To solve this challenge, we built a visual system that speaks the language of high-yield investment wrapped in elite, architectural aesthetics. Utilizing advanced AI generation, we created bespoke visual concepts featuring ultra-premium architecture—characterized by raw white concrete, travertine stone, and deep geometric shadows—that mirrors the physical essence of SHA clinics. We structured the content into multi-format assets, including a high-converting carousel, an impactful static single ad, and a cinematic video optimized for professional social networks like LinkedIn. The campaign flawlessly balances hard financial metrics with the principles of quiet luxury, transforming complex franchise data into visually stunning, elite lead-generation tools.
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ZOE – Social Media Ads Pack
We developed a premium ad creative suite for ZOE, a leading scientific platform that replaces generic diets with personalized microbiome and metabolic data. The main challenge was to translate complex biohacking research, clinical percentages, and body markers into simple, clickable social media formats. The final deliverables include a high-converting carousel, a static single ad, and a dynamic video asset optimized for Meta and LinkedIn.
The visual style is built on strict data-driven minimalism using clean backgrounds, a precise modular grid, and sharp typography. Technically, the focus was on advanced data visualization–turning complex research into high-contrast charts, body-marker graphs, and engaging myth-busting layouts, while strictly adhering to platform safe zones to drive app installs among entrepreneurs and high-performers.
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La Mie, Brand Identity and Custom Mascot Design
We created a cozy, emotionally driven brand identity for la mie, a conceptual French bakery built around the tagline "buns as airy as a cloud." Aiming for a 100% original, contest-compliant solution, we bypassed generic stock graphics and avoided pre-existing brand redesigns, developing the entire project from scratch using the platform’s asset ecosystem.
The creative sprint started with bakery market research, naming iterations, and AI-assisted layout exploration. The brand’s anchor is a custom mascot, a charming poodle in a beret, hand-sketched on a tablet and vectorized for perfect scalability. To amplify the warm, artisanal vibe, we replaced commercial fonts with custom hand-lettered typography for the primary logo, while pairing it with clean supporting fonts from the platform’s approved library. The final presentation integrates a soft pastel palette of biscuit yellow and cloud blue with AI-generated packaging mockups, including branded coffee cups and pastry bags curated straight from the gallery.
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