Anna Selkova
Ad Creatives, Websites, Branding | Multidisciplinary Design
bunq — FinTech Ad Concept
Most bank ads offer the same old promises: corporate blue gradients, generic cashback offers and people smiling at a plastic card. With bunq, however, the story is far more interesting.
I built this concept as a portfolio piece to explore how performance ads can sell an unconventional bank without resorting to fintech clichés. Bunq's unique selling point isn't just the zero foreign transaction fees for travel – it's the fact that your regular daily coffee runs literally plant trees in the background.
The creative suite balances real app UI with punchy lifestyle framing. Rather than overwhelming users with a list of features, each layout focuses on one key selling point: a seamless sign-up process, borderless travel spending and the effortless "spend money, plant a forest" routine. Emerald green sets the tone, paired with clean typography and subtle 3D touches to maintain a clear visual hierarchy.
It turns out that banking doesn't have to be boring to be trustworthy, especially when your spending can do some good.
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Domaine des Etangs – Hospitality Ad Concept
Most luxury hotel ads sell you the same thing: infinity pools, drone shots, and polished staff smiling at reception. I wanted to take the complete opposite route.
Built this concept for Domaine des Etangs as a portfolio piece to explore what ultra-luxury travel ads look like when you strip out the corporate five-star noise. Instead of selling amenities, the creatives sell silence and mental space — stone walls, mossy estate grounds, gallery interiors, and that unhurried French "Art de Vivre."
The motion piece leans into quiet cinematic pacing, paired with an unexpected casual iMessage overlay hinting at an impulsive romantic escape. Editorial serifs, warm daylight, and generous negative space let the chateau breathe without screaming for attention.
Turns out, true quiet luxury doesn’t need a hard sell – the stillness does the heavy lifting.
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BORA – Ad Creative Concept
Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.
Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.
The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.
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St. Agni — Performance Ad Concept
A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion.
The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it.
The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames.
Two vertical static ads and one motion asset, sized for Stories and vertical feed.
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