Anna Selkova
Ad Creatives, Websites, Branding | Multidisciplinary Design
Mondo Mondo — Visual Narrative Concept
A self-initiated portfolio project for Mondo Mondo, exploring how I'd approach mobile acquisition for an avant-garde jewellery and fragrance brand.
The challenge is specific: tactile, artisanal products rely heavily on physical detail and atmosphere, so the mobile ads have to translate sculptural depth and raw texture without cluttering conversion-driven formats. The bundle centres on sculptural product framing — each piece staged as a singular hero within clean, stone-and-crystal environments, treating the objects as art pieces rather than standard e-commerce catalogue items. No generic lifestyle filler.
The creatives balance brand mood with clear performance structure: emotive editorial headlines, strict mobile safe-zone spacing, and direct CTAs positioned for frictionless tapping. Subtle gradients and mineral textures stop attention instantly, guiding the viewer straight from visual hook to collection link. A cohesive set of static and motion-ready Stories layouts, sized for Instagram mobile feeds.
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IF Studio — High-Ticket Ad Concept
A self-initiated portfolio project for IF Studio, exploring how I'd approach client acquisition for a luxury real estate branding agency. The challenge is specific: high-ticket real estate marketing often defaults to dry property metrics, so the ads have to translate grand architectural prestige into an aspirational lifestyle narrative without losing agency authority.
The bundle centres on quiet luxury framing — Manhattan and Miami architectural case studies staged through generous negative space, editorial magazine typography, and precise grids that hero structural details rather than generic skyline stock. The motion assets rely on dynamic pacing and structured visual hooks to debunk prevalent real estate myths, connecting hard business proof with emotional storytelling.
Copy hierarchy remains clean and restrained, calibrated around clear headline-CTA pairings that drive investor engagement across professional feeds. One static ad layout and two dynamic video assets, sized for LinkedIn and Meta feeds.
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Maimeri — Creative Ad Concept
A self-initiated portfolio project for Maimeri, exploring how I'd approach visual performance creatives for premium fine art materials. The challenge is specific: art supplies rely heavily on physical touch and pigment depth, so the digital ads have to convey raw material quality and tactile intensity without feeling flat or sterile.
The bundle centres on tactile product framing — paint viscosity, pigment granulation, and textural depth captured against minimal backgrounds with soft lighting, treating the medium itself as the hero rather than just packaging on a shelf. No generic stock artist setups.
The motion asset focuses on the fluidity and physical behavior of paint in action, adding a sensory layer that captures attention immediately while communicating premium craft. Visual hierarchy stays direct and restrained, letting color saturation and texture drive engagement across creative feeds.
Static creative layouts and one sensory motion asset, sized for social feeds.
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VAVA — Performance Ad Concept
A self-initiated portfolio project for VAVA, exploring how I'd approach user acquisition for smart nursery devices. The challenge is specific: parenting products carry daily anxiety, so the ads have to merge emotional reassurance with functional proof without tipping into clinical or overly staged.
The bundle centres on authentic lifestyle framing — the monitor positioned inside warm nursery interiors, treated as part of a parent's routine rather than a product being sold. No generic stock setups.
The motion asset uses an AI avatar to simulate mother-to-camera UGC — a format that scales without casting cycles and holds the trust signals of real creator content when handled carefully. Hooks are structured around real parental micro-worries rather than feature callouts.
Two static banner variations and one UGC-style motion asset, sized for Meta and TikTok feeds.
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