Anna Selkova

Before or after? 🌲

Kebler Corner is a mountain campground with cabins, RV spots and camping. The old logo was beautiful but heavy. The new one keeps the mountain and the river and turns them into a mark you can recognize in one second, even on a small business card. A or B? Tell me in the comments 👇

Freediving sounds scary. So, the website had to be the opposite. 🌊

OSEYA is a freediving and breathwork school. Most of its students are beginners who are a little nervous when they arrive, so we wanted the site to calm them down before asking them to sign up.

The first screen...

My Brand Alchemy – Visual Identity

How do you brand a branding agency without hiding behind someone else’s product?

The real question with My Brand Alchemy, a studio that helps entrepreneurs reimagine and transform their businesses, was this: Its identity had to stand on its own,...

Which one would you book, before or after?

The client wanted a refresh. The old site worked, but you had to scroll three screens before understanding what they actually do.

The site was rebuilt around one logic: what is this? → why trust it? → how to start The content is the same,...