Anna Selkova

This UGC-style video ad for VAVA was created entirely with an AI avatar. No real creator, no shoot, no scheduling – just a script, an AI agent, and a clear creative direction. The result feels authentic enough to stop the scroll. This is one of the formats I produce alongside...

AI speeds up production by 40%. Almost nobody is budgeting for tokens. Production agencies are solving the same problem in different ways. Some treat tokens as a production cost, like equipment rental, while others simply absorb the cost. Others simply absorb them. Some pass...

KYmedia — website for a UGC content factory Design and development of a content production platform that scales native UGC videos with real creators. Thousands of brand mentions per month. The visual style is raw, editorial and collage-driven, incorporating torn paper textures,...

Your ad's effectiveness diminishes after 3–5 days. Meanwhile, your agency still ships one static ad per campaign. On average, Meta ads hit creative fatigue after three to five days of delivery. By day seven, the click-through rate (CTR) typically drops 20–40% from its peak. A...