Anna Selkova

Freediving sounds scary. So, the website had to be the opposite. 🌊

OSEYA is a freediving and breathwork school. Most of its students are beginners who are a little nervous when they arrive, so we wanted the site to calm them down before asking them to sign up.

The first screen...

My Brand Alchemy – Visual Identity

How do you brand a branding agency without hiding behind someone else’s product?

The real question with My Brand Alchemy, a studio that helps entrepreneurs reimagine and transform their businesses, was this: Its identity had to stand on its own,...

Which one would you book, before or after?

The client wanted a refresh. The old site worked, but you had to scroll three screens before understanding what they actually do.

The site was rebuilt around one logic: what is this? → why trust it? → how to start The content is the same,...

Veterinary visits shouldn't start with a guessing game. You know the scenario: You're at the vet's office with your dog, and the doctor asks when you last gave your pet an antiparasitic dose. You start scrolling through your camera roll, trying to remember. From the clinic's...