Freediving sounds scary. So, the website had to be the opposite. 🌊

OSEYA is a freediving and breathwork school. Most of its students are beginners who are a little nervous when they arrive, so we wanted the site to calm them down before asking them to sign up.

The first screen features a huge whale shark with the school's tagline: "Depth isn't in the water. It starts where fear ends." Below that is the mission statement, the instructor’s story, course descriptions with prices, retreats, an FAQ, and reviews. The site features soft blue colors, ample white space, and underwater photography. There are buttons for Telegram, VK, and WhatsApp because that is where the students already communicate.

What would hold you back from trying freediving?