The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Built to Look Like It Has Always Existed 🎾
Some brands want to look new. This one wanted the opposite.
Upper Heritage borrows the codes of club tennis — crests,
hand-painted signage, court green. Designed to feel founded
in 1934 and simply never advertised.
The hardest part of heritage design isn't adding history.
It's knowing what to leave out.
You can see the full project here.
Really lovely banding
Thank you Sekinat 🤍
beautifully done, definitely fits the energy you described as the goal!
Thank you! That energy was the whole brief — glad it landed:)
Leaving things out is also why fake heritage ages well - every added crest is a claim someone can date, while restraint has no birthday. The cap embroidery sells it hardest for me: slightly uneven type reads pre-digital in a way clean vectors never manage. Was there an element you cut that genuinely hurt?
"Restraint has no birthday" is better than anything in my post.
The crest had a full motto ring at first — Latin, the works.
Gorgeous alone, illegible on a cap. Anything that only survives
at one scale isn't a system, it's a poster. Cutting it made the
whole thing quieter and...
I love the vibesssss, old money style!! 💯
Thank you!! That was exactly the target 🎾
A brand doesn't really exist until you see it on
a cap and a sign. Thank you Nirooz:)
Lovely!
thank you Damilola:)
Awesome!
thank you Victrex:)
Mine too. Clay does half the work — it's the one surface that
hasn't changed in a century:)
Nice Work
thank you Orunna:)
Love the creative approach.
Thank you! Appreciate you taking a look 😊
wow this is nice
Thank you Olabisi!:)
Made me smile like that guy from Ratatouille :) Really good work!
Great job. I like it.
LEGENDARY
Now this is what we call Branding , Great work
CLASS!
Looks like a great start, the serif type choice feels right at home, the kelly/white/tan half zipper options look like strong choices and feel on par with the vibe you are going for.
I would work a bit on that serve photo, the position of of the player on the court and the...
Super clean work! 👌
Looks nice. love the colors
Strong visual direction. Everything feels very intentional.
Really strong heritage direction. The restraint is what makes it convincing, it feels authentic rather than designed to look “vintage.”
"Knowing what to leave out" shows in the crest and the belt stamp staying separate marks rather than merging into one busy logo lockup — restraint most heritage rebrands claim but don't actually practice.
🔥 🔥
Absolutely awesome
One of the best designs I’ve seen today. Really solid work 👏 Borrowing club tennis codes gives the identity such a timeless heritage feel.
Old Money + Colour combination... Goodly put together
Awesome 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
One pet store that the intention was to create a brand that felt young, creative, welcoming, and emotionally close! 🐈
TOP 🙌
MOONIQ — Visual Identity System
Mooniq is a leading digital marketing agency specialized in social media, blockchain, and Web2 consulting. Its new identity reflects a bold and futuristic vision, inspired by exploration and constant innovation. A system built to express ambition, trust, and elegance, positioning Mooniq as a guide for brands reaching new heights.
The brand required an identity that could embody its innovative spirit, strategic mindset, and futuristic vision.
This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding & Stock by Behance
You can view the entire project here: Contra
eally ambitious, well done.
Outstanding work, I really like it! 🔥
