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Brand Identity for Wujhat, a tourist resort owning and managing a number of tourist rest stops located on one of the farms in the fertile Wilayat of Barka in Oman.
Brief context, the logo features a refined, custom-made wordmark subtly inspired by the elegance of Arabic letterforms, simulating branches of trees wrapping around their flowers & fuits, evoking a sense of regional heritage and royal sophistication.
Would you take a rest here?
Beautiful work!
Thanks Bella!
I would — though the tension is that a wordmark this fine-lined ends up on roadside signage where people read it at speed, and the botanical flourishes are the first thing a driver loses. Did the rest-stop signage push you toward a simplified variant, or does the delicacy hold at that scale?
Interesting take, however the result was achieved from a different approach
Nice work on Wujhat! the wordmark really carries the concept well. The way the letterforms suggest branches without losing legibility is the hard part to pull off, and it reads instantly once you know the story behind it.
Thank you!
nice design
Thanks Mayowa
yeah I'd rest there. wordmark is doing a lot of work
Thanks Nazar, appreciated ✊🏻
Wow is that looking unique!! Great job man. 🔥
Thank you Tan 🙌🏻
Thanks Nirooz ☺️
The way you handled the typography really stood out to me. It gives the whole identity a stronger feel.
Thanks Sekinat!
So clean and calm
Much appreciated!
great work
Thank you!
Beautiful identity direction. The way the Arabic influence is woven into the organic forms feels both premium and rooted in place. I’d definitely take a rest here.
Thank you! 😊
Love the clean and polished look
Thanks Olena!
The organic integration of Arabic typography curves with tree branch motifs is brilliant! Balancing regional heritage with that royal, high-end feel for an Omani resort is no easy feat. Absolutely looks like a sanctuary worth resting at!
Thanks Abdul!
Amazing work🔥
Thank you Amina!
Viruals are charming!
Thanks buddy
The wordmark carries the heritage story beautifully on its own. For a rest-stop brand I would love to see a compact standalone mark alongside it, one that survives on a pin or a fuel-canopy sign where the full botanical wordmark cannot follow.
Thanks Asif, appreciated.
Certainly, you can find the standalone responsive mark of the logo in the second and the last image.
I love seeing Filip's designs
Thank you Rosebeth, means a lot 🙏🏻
You’re welcome
One of the best designs I’ve seen today. Really solid work 👏 The custom wordmark inspired by Arabic elegance sets a gorgeous tone for the resort.
Thanks man, much appreciated ✊🏻
such a masterpiece
Thanks a lot
love the way you have presented them
Awesome!
The palette really compliments the mark, graphics and the visuals! Love the W lockup 👌
Love it 🧡
Thank you!
this really feels so premium and clean, loved this
so soft and soulful🔥
Awesomeeeeeeeeeee
Thanks!
Awesome..
Thanks Alyce
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