Brand Identity for Wujhat (https://contra.com/p/UXEBE3Ne-wujhat-brand-identity-development?r=fili...Brand Identity for Wujhat (https://contra.com/p/UXEBE3Ne-wujhat-brand-identity-development?r=fili...
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Brand Identity for Wujhat, a tourist resort owning and managing a number of tourist rest stops located on one of the farms in the fertile Wilayat of Barka in Oman.
Brief context, the logo features a refined, custom-made wordmark subtly inspired by the elegance of Arabic letterforms, simulating branches of trees wrapping around their flowers & fuits, evoking a sense of regional heritage and royal sophistication.
Would you take a rest here?
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Bella's avatar
Beautiful work!
Filip's avatar
Thanks Bella!
Artur's avatar
I would — though the tension is that a wordmark this fine-lined ends up on roadside signage where people read it at speed, and the botanical flourishes are the first thing a driver loses. Did the rest-stop signage push you toward a simplified variant, or does the delicacy hold at that scale?
Filip's avatar
Interesting take, however the result was achieved from a different approach
Alamgir's avatar
Nice work on Wujhat! the wordmark really carries the concept well. The way the letterforms suggest branches without losing legibility is the hard part to pull off, and it reads instantly once you know the story behind it.
Filip's avatar
Thank you!
Mayowa's avatar
nice design
Filip's avatar
Thanks Mayowa
Nazar's avatar
Yasno Design Agency logo
yeah I'd rest there. wordmark is doing a lot of work
Filip's avatar
Thanks Nazar, appreciated ✊🏻
Tan's avatar
Wow is that looking unique!! Great job man. 🔥
Filip's avatar
Thank you Tan 🙌🏻
Nirooz's avatar
Looks at these visuals gives a calm feel
Filip's avatar
Thanks Nirooz ☺️
Sekinat's avatar
The way you handled the typography really stood out to me. It gives the whole identity a stronger feel.
Filip's avatar
Thanks Sekinat!
Afnan 's avatar
So clean and calm
Filip's avatar
Much appreciated!
Olena's avatar
Love the clean and polished look
Filip's avatar
Thanks Olena!
Amina's avatar
Amazing work🔥
Filip's avatar
Thank you Amina!
Yaroslav's avatar
Viruals are charming!
Filip's avatar
Thanks buddy
Rosebeth's avatar
I love seeing Filip's designs
Filip's avatar
Thank you Rosebeth, means a lot 🙏🏻
Rosebeth's avatar
You’re welcome
Boluwatife's avatar
One of the best designs I’ve seen today. Really solid work 👏 The custom wordmark inspired by Arabic elegance sets a gorgeous tone for the resort.
Filip's avatar
Thanks man, much appreciated ✊🏻
martins's avatar
such a masterpiece
Filip's avatar
Thanks a lot
Sandaruwani's avatar
love the way you have presented them
Filip's avatar
Thank you!
Victrex's avatar
Filip's avatar
Thanks buddy
Vijay's avatar
The palette really compliments the mark, graphics and the visuals! Love the W lockup 👌
Filip's avatar
Thanks a lot, appreciate that!
Nazmul's avatar
Love it 🧡
Filip's avatar
Thank you!
Daxesh's avatar
this really feels so premium and clean, loved this
Filip's avatar
Thanks Daxesh
Daxesh's avatar
You're welcome
Olha's avatar
so soft and soulful🔥
Filip's avatar
Thanks, appreciate that!
ZOHAIB's avatar
Awesomeeeeeeeeeee
Filip's avatar
Thanks!
Alyce's avatar
Awesome..
Filip's avatar
Thanks Alyce
Samuel's avatar
This design communicates the brand’s value instantly. Strong brand presence!
Filip's avatar
Thanks Samuel
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