MXTC™ — New Look. New Chapter. In 2025, MXTC™ entered a new chapter with a new visual identity. A...MXTC™ — New Look. New Chapter. In 2025, MXTC™ entered a new chapter with a new visual identity. A...
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In 2025, MXTC™ entered a new chapter with a new visual identity.
As the studio continued to grow, the previous identity no longer fully reflected the direction, ambition, and character of the work. The rebrand was an opportunity to create a sharper and more dynamic visual language.
At the core is a custom M + X monogram, supported by geometric typography, dynamic gradients, motion, and grain.
A new identity for where MXTC™ is today — and where it’s heading next.
Design & Art Direction: @Adrian Rovina (Falling Melon) & Petar Matić (MXTC™)
The M + X monogram is such a strong centerpiece. Love how the gradients, grain, and motion give the identity energy while still keeping it sharp and cohesive. Beautiful rebrand 👏
Busywork brings customer data, conversations, AI, and workflows together.
The design challenge was therefore less about showing everything the product can do and more about creating a clear narrative around why the product matters.
The result is a concept focused on progressive storytelling, helping visitors move from problem → product → capabilities → value → action.
Love how the letterforms get cropped into these big geometric blocks with that circle floating over them, it almost reads like a pictogram before it reads like a name. Who's the client behind it? Curious if they pushed back on showing so little of the wordmark.