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Da Dina is a Brazilian handmade cookie brand built around warmth, affection, and the feeling of a family recipe.
The visual identity transforms that homemade character into a playful and contemporary brand system. A custom wordmark, warm color palette, and illustrated character give the brand a distinctive personality while keeping it approachable and nostalgic.
The project expands across packaging, delivery materials, and product photography, creating a cohesive visual language around the heart-shaped cookies and the idea behind the brand: “Biscoito de Coração” cookies made from the heart.
Nice work 🙌
so cute, i love your presentation of these! it feels so family-oriented.
WOW 😍
Heart-shaped cookies for a brand literally named "made from the heart" is the kind of on-the-nose idea that could read as cheesy, but keeping the illustration style loose and the palette warm-not-cute is what keeps it from tipping into greeting-card territory.
Very thoughtful design.
The split between the custom wordmark and the illustrated character is the smart move here: the wordmark carries the nostalgia while the character becomes the sticker and delivery-bag asset that travels where the full system cannot. For a handmade food brand that flexibility is what keeps it feeling personal at every touchpoint.
the heart-shaped cookies look fun
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