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Da Dina is a Brazilian handmade cookie brand built around warmth, affection, and the feeling of a family recipe.
The visual identity transforms that homemade character into a playful and contemporary brand system. A custom wordmark, warm color palette, and illustrated character give the brand a distinctive personality while keeping it approachable and nostalgic.
The project expands across packaging, delivery materials, and product photography, creating a cohesive visual language around the heart-shaped cookies and the idea behind the brand: “Biscoito de Coração” cookies made from the heart.
Nice work 🙌
The network for creativity
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FOCU — Artisan Calabrian Gelato
FOCU is an artisan gelato brand rooted in the flavors and memory of Diamante, Calabria. Each jar carries a piece of the southern coast — bitter bergamot, sharp citrus, dark wild fig — translated into a bold, unapologetic visual identity. The name comes from the Calabrian dialect word for “fire” and “heat”: a deliberate choice to create a powerful contrast with the cold nature of gelato, sparking curiosity and surprise in the consumer.
The Design System: The brand system pairs a groovy pop aesthetic with a monochromatic color logic: one flavor, one color, one jar. Boogaloo typography, dripping cream shapes, and a deep magenta lid unify the three flavors of the line into a coherent family that feels artisanal.
Designed as a fictional brand for the Affinity “Fake Brand Real Craft” contest 2026.
the dripping cream shape on the jar is my favorite part