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Augie has no fixed interface of its own. It lives inside whatever system a logistics team already runs, which created a specific design challenge: how do you show something visually when the product has no fixed home?
The answer was to build abstracted UI that puts the brand guidelines into practice as a working chat interface. We aimed to show founders what Augie does in one glance without requiring them to read a feature description or sit through a demo.
Both light and dark versions are shown side by side. This was also a styling exercise. The visual language defined here became the foundation for every use case animation across the product, giving the entire website a consistent feel even though Augie itself appears in many different environments.
For a product that lives inside other products, making it visible was the entire design job.
Super clean! ✨️👌
Love the details!
Clean work!
Really smart execution. The consistent visual language across light and dark themes gives the product a strong identity, even without a fixed UI. 🙌
Such a interesting design challenge. Since Augie lives across multiple different systems in the real world how did you land on this specific design language to represent the brand without clashing with the look of external platforms?
"Making it visible was the entire design job" is such a clean way to put it — that's such an underrated problem for embedded/white-label products. Did the light and dark versions end up being used in different host environments, or is it purely the user's own preference?
Designing for an embedded product is an interesting constraint, nice one
Amazing use of colours to make the gradient pop
So satisfying to watch.
Great design always solves problems!
Right one looks great
beautiful
great work
Really like this approach.
One of the best designs I’ve seen today. Really solid work 👏 That abstracted UI concept is brilliant and would look incredibly slick engineered into a live web layout.
Great design
the design is clean
Really like the idea of making the product understandable without relying on long explanations. The side-by-side light and dark versions are a great touch and make the concept feel even more complete.
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